Business Development Manager

Job Title: Business Development Manager

Department: Sales & Partnerships

Reports To: CEO / Head of Growth

LocaƟon: India (Ahmedabad preferred; pan-India travel as needed)

Type: Full-Time

Role Summary

The Business Development Manager will be responsible for acquiring and managingpartnerships, driving offline lead generaƟon through CA networks, SME ecosystems, expos,and building a scalable partner acquisiƟon pipeline (e.g., Tally resellers, GST centers). The rolerequires strategic thinking, field hustle, and relaƟonship-building skills to posiƟon AccomaƟonas the trusted soluƟon for accounƟng automaƟon.

Key ResponsibiliƟes

• Partnership Development
  

 IdenƟfy, onboard, and manage channel partners like Tally resellers, GST Suvidha
Kendras, and accounƟng consultants. Develop a partner enablement program with sales kits, training, and referral tracking. Ensure partner performance against lead and conversion KPIs.

• CA Network Engagement
  

 Liaise with regional ICAI chapters, BNI, IMA, and local CA groups.
 Organize workshops, presentaƟons, and product demos for pracƟcing CAs andaccounƟng firms. Onboard firms to the plaƞorm and ensure their clients join as well.

• Offline Events & Field Outreach
  

 Plan and execute parƟcipaƟon in expos, trade fairs, and accounƟng conclaves.
 Represent AccomaƟon at booths, generate qualified leads, and build brand presence. Track ROI for each event; ensure lead-to-trial and trial-to-paid conversion.

• Strategic Sales Enablement
  

 Personally meet 10–15 CA firms or SME clusters per month to pitch the plaƞorm.
 Use case studies, ROI calculators, and demos to convert them into trial users. Collect field intelligence (pricing objecƟons, feature requests, user behavior).

• Referral & Word-of-Mouth Programs
  

 Launch and monitor referral programs for partners and users. Work with Customer Success to idenƟfy power users and convert them into brandadvocates.KPIs / Success Metrics Channel partners onboarded: Min. 5 per quarter CA firm demos: 10+ per month Offline leads generated: 300+ per quarter Trial to paid conversion rate from offline sources: >15% Partner-sourced revenue contribuƟon: 20%+ of total MRR Event ROI tracking: Cost per lead < ₹1,200; partner leads closed ≥ 5 per quarter

Desired Skills & Experience

 4–8 years’ experience in business development, preferably in SaaS, ERP, accounƟng, ortech soluƟons for SMEs Strong connecƟons with CA communiƟes, tax consultants, or local business networks Excellent communicaƟon, pitching, and negoƟaƟon skills Proven experience in handling partnerships and offline lead gen Willingness to travel and conduct field meeƟngs/demos across ciƟes Proficient in CRM and sales tracking tools (Zoho CRM, HubSpot, etc.)Skills: business development,accounting software,saas,it sales,crm,channel partners,software marketing,kpi,customer demos,software sales