Business Development Manager

ABOUT THE COMPANY :-

NNL One is a comprehensive e-learning platform dedicated to transforming nursing education by offering a seamless blend of conceptual learning, practical skill training and expert mentorship. Recognized as one of the 'ET Now Best Education Brands 2024', we take pride in being the 'first choice of nursing toppers & aspirants' across the country. Our guiding philosophy, "We bring learning to people, instead of people going for learning," ensures that nursing aspirants, regardless of their location, can access quality education anytime, anywhere.

At NNL One, we provide structured preparation for nursing aspirants at every stage, from BSc Nursing and MSc Nursing to competitive exams like NORCET and NCLEX. Our students benefit from recorded and live classes, clinical simulation videos, phygital learning resources and real-time CBT-based exam preparation. With top educators, dedicated mentors and personalized guidance through margdarshaks, we ensure that every student gets the right support from subscription to selection.

To enhance the hybrid learning experience, we have established NNL Academy, a one-of-a-kind offline centre that complements our digital platform. The academy offers state-of-the-art infrastructure, simulation-based practical training, a CBT lab for real exam simulations and high-quality interactive classrooms. This unique model bridges the gap between theory and practical learning, making sure our students are not only knowledgeable but also highly skilled professionals.

With over 2 lakh downloads and 10,000+ active paid users, NNL One is leading the way in accessible, affordable and career-driven nursing education, ensuring every aspirant gets the best learning experience and career opportunities

Job Description

You have to take care of the following roles and responsibilities:

1. Full Ownership of Territory – Calcutta

Responsible for the entire Calcutta region , and states based in

West Bengal .

Take complete end-to-end responsibility for sales, marketing, branding,

promotion, and business development activities across both states.

Operate autonomously without a local team—plan, execute, and optimize

activities independently.

Prioritize districts and cities based on market potential, nursing college

density, and competition landscape.

Own the territory P&L (Profit & Loss) in terms of sales targets and marketing

spend efficiency.

2. Target Achievement

Responsible for achieving the targets from the assigned territory, which need

to be achieved through direct sales or through calling. Need to take full

ownership of the assigned targets.

Accountable &responsible for getting maximum App downloads from the

assigned area. Also, focus on collecting students data. The

Monthly App download target is 1200.

Minimum 3 colleges/hospitals visit every day for promotion. Monthly target of

colleges/hospital visit is 60.

Get permission of class presentation while visiting colleges. 15 class

presentations need to be done in a month.

Permission/scheduling of a minimum of 4 mega seminars/webinars has to be

taken from colleges per month.

Minimum revenue target of Rs. 1.20 Cr (Net) per year (minimum Rs. 10 lacs

per month).

Meet or exceed monthly, quarterly, and annual revenue targets set by the

organization for both online and offline NNL products.

Ensure sustained sales momentum by tapping into both fresh leads and

repeat opportunities.

3. Lead Generation, Conversion & Pipeline Building

Generate and qualify leads through:

College visits

Direct student interactions

Local referrals and alumni networks

Hostels & PGs

Libraries & Reading rooms

Hotspots

Events

Inbound inquiries (follow-up and conversion)

Participate in and organize multiple CMEs, conferences & exhibitions at

Nursing Colleges for the marketing, lead generation & sales of NNL products.

Institutional Relationship Building & Sales

Independently build strong, ongoing relationships with:

Nursing colleges

Hospital training departments

Nursing student unions

Local coaching centres and influencers

State Nursing Council

Principals, Faculties & Librarians

Dealers

Complete marketing, branding, promotion, & Institutional Sales of Smart

Digital Library, Phyigital, NNLONE, NNL Academy, NNL Eduhub, Faculty

Development Program &; NNL VSL Pack along with the Smart Dealer in your

assigned area.

 Connect with all the Nursing Colleges & Hospitals in the assigned territory

through emails or calls and work on the potential colleges & hospitals from

proposals to final sales to payment collections to post-sales to provide smooth

services for all the plans.

Work on various college groups for group sales.

Negotiate tie-ups and strategic partnerships to boost brand reach and sales.

5. Marketing & Local Promotion

Plan and execute localized BTL (Below-the-Line) marketing activities:

Seminars, workshops, and on-campus promotions

Flyers, banners, and print campaigns

Propose and manage territory-specific marketing budgets with a focus on

ROI.

6. Student Ambassador & Group Sales

Identify, onboard, and manage Student Ambassadors from all the colleges in

your assigned territories to extend reach—ensuring training, motivation, and

performance tracking.

Get the sales leads through them & ensure alignment of their lead generation

efforts with NNL’s brand positioning.

7. Market Intelligence &; Feedback Loop

Continuously gather market intelligence on:

Competitor offerings and pricing

Student behaviour, exam trends, and content feedback

Institutional needs and policy shifts

Update with the new Marketing Strategies &; the Product Knowledge of NNL

One. Find out new ways and techniques of promotions branding, and how to

increase the sales.

Share actionable insights with product and marketing teams for business

alignment.

8. Reporting & CRM Discipline

Maintain updated records of all activities, leads, conversions, visits, and

interactions using CRM tools.

Submit daily/weekly/monthly sales performance reports, territory plans, and

competitor analysis to the reporting manager.

Customer Support & Retention

Serve as the point of contact for basic post-sale support—ensuring student

onboarding is smooth and queries are addressed.

9 .Encourage referrals, review, and repeat business from satisfied customers.

10. General

· Prepare various PowerPoint Presentations, Video Presentations and Proposal

Letters for all plans and also work on out-of-the-box ideas to achieve the targets.

· Participate in various in-house & outdoor meetings and need to give valuable

input on product development and marketing strategies. Attend various meetings on

behalf of the Director/organization for assigned purposes, as and when required.

· Take ownership of the assigned work and complete the same diligently and on

time. May need to work extra hours to complete daily tasks and achieve monthly

targets.

· Clear all the accounts (Expenses/Challans/Approvals/Institutional Payments)

on time (end of every month) and provide all the required supportive documents,

original documents like tickets, hotel bills, complimentary receipts, etc.

· May need to do late evening hostel work and work on weekends or whenever it

is required on nonworking days, which will be compensated by comp off.

· Always work for the company& interest and never be involved in any other

activity that directly or indirectly conflicts/affects

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Language:

• English (Preferred)

Work Location: In person