Business Development Manager - Field Sales

Role & responsibilities

The Offline Business Development Manager will represent the company at college campuses to promote DBMCI offerings, onboard college Ambassadors, ensure app downloads, collect relevant data, and drive market share growth. The ideal candidate should possess excellent communication skills, a knack for networking, and the ability to execute marketing and sales strategies effectively.

Key Responsibilities:

1. Sales and Marketing:

• Promote company offerings to students.
• Conduct live product demonstrations and engage with the target audience.
• Achieve monthly/quarterly sales targets by converting leads into admissions.

2. Campus Engagement:

• Plan and execute campaigns in colleges to increase brand visibility and adoption.
• Build relationships with campus authorities to get permissions for promotional activities.
• Host or support events, seminars, or workshops to engage the target audience.

3. Onboarding AMBs:

• Identify and recruit students as a college Ambassador.
• Train AMBs on their roles and responsibilities, including promoting the brand, driving app downloads, and data collection.

• Support AMBs in their activities to achieve desired results.

4. App Downloads and Data Collection:

• Actively encourage students to download the app
• Collect accurate data from the target audience and ensure its timely submission.

5. Market Research and Insights:

• Collect feedback from students on the companys offerings.
• Identify opportunities to increase market share by analyzing competitors’ activities and trends in the education sector.

6. Reporting and Documentation:

• Submit daily/weekly reports on activities, sales, and other performance metrics.
• Ensure proper documentation of all on-ground campaigns, app downloads, AMBs onboarding, and data collected.

Key Skills and Competencies:

• Sales Skills: Proven ability to meet or exceed sales targets.
• Communication Skills: Strong interpersonal, negotiation, and presentation skills.
• Marketing Expertise: Experience in on-ground promotional activities and event execution.
• Relationship Management: Ability to build and maintain relationships with college authorities and students. Data Handling: Proficient in collecting, organizing, and analyzing data.
• Tech-Savvy: Comfortable with mobile applications, digital tools, and reporting software.
• Team Player: Ability to collaborate with internal teams and manage AMBs effectively.

Qualifications:

• Bachelor’s degree in Sales, Marketing, Business Administration, or related fields.
• Fluency in the local languages and English.
• Willingness to travel extensively within the assigned territory.

Key Performance Indicators (KPIs):

• Number of colleges visited per week/month.
• App downloads and registrations achieved.
• Number of AMBs onboarded and active participation from them.
• Feedback and data collection quality and quantity.
• Growth in market share within assigned territories.

Additional Benefits:

• Additional allowances for travel-related expenses.
• Opportunity for career growth within the company.
• Training and professional development opportunities.