Business Development Manager -Channel Growth & Strategic Partnerships"

Role:

Experience

Location:

Budget:

Job Summary:

We are seeking an experienced and dynamic Business Development Manager to join our fast-paced

Team in the FMCG/Fintech industry in India. As a Business Development Manager, you will be

responsible for developing and executing marketing strategies to drive growth and maximize brand

visibility through various channels. Your role will involve collaborating with internal teams, building strong relationships with channel partners, and implementing effective marketing initiatives.

About Company :

A leading financial services company specializing in innovative lending solutions is seeking a seasoned Collections & Legal Manager with extensive experience in the BFSI sector, particularly in lending. The ideal candidate will possess deep expertise in legal collections, including proficiency in handling Section 25, Arbitration, Police Complaints, and managing 90+ collections. The role involves overseeing the entire collections process, spearheading legal actions, and ensuring strict compliance with regulations to optimize recovery rates while minimizing legal risks.

Responsibilities:

Develop and execute channel marketing strategies aligned with overall business objectives to drive brand awareness and sales growth.

Identify and onboard strategic brands, eB2B, cash and carry partners. Also, develop strategies to onboard distributors, retailers, and other relevant stakeholders to expand the market reach.

Build strong relationships with existing partners to ensure organizational goals are achieved by conducting regular meetings and providing the necessary support.

Conduct market research and analyze consumer insights, competitor activities,

and industry trends to identify opportunities and recommend actionable strategies

Collaborate with cross-functional teams to develop marketing plans, campaigns, and promotions to support channel partners and achieve sales targets.

Create and deliver channel-specific marketing materials, including product

collateral, sales presentations, and training materials, to support channel partners in effectively promoting our products/services.

Monitor and evaluate channel marketing performance, including ROI analysis,

sales data, market share, and provide insights and recommendations for optimization.

Stay up-to-date with industry trends, market dynamics, and regulatory changes

that may impact channel marketing strategies.

Collaborate with internal stakeholders to develop innovative marketing programs, incentives, and loyalty initiatives to drive channel partner engagement and performance.

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field. MBA

preferred.

High level of enthusiasm, self-motivation, and a results-driven mindset.

Proven experience of 3 years, preferably in the FMCG, Retail, Telecom, eB2B, or

The fintech industry in India.

Excellent strategic thinking and analytical skills, with the ability to translate

insights into actionable marketing plans.

Exceptional communication and presentation skills to effectively engage and

influence internal teams and external stakeholders.

Strong project management skills, with the ability to manage multiple initiatives

and deliver results within deadlines.

Join our team and take on this exciting opportunity to shape and optimize our channel

marketing efforts in the FMCG/Fintech sector in India.