Business Development Executive

Job Title:

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Job Summary:

The Business Development Executive plays a key role in driving student admissions by executing marketing strategies, managing events, enhancing brand visibility, and engaging with prospective parents. This role bridges communication between internal departments and external stakeholders to support enrollment growth.

Key Responsibilities:

Marketing & Communication:

• Develop and execute marketing plans aligned with admission targets.
• Manage social media platforms and digital outreach.
• Create and coordinate content for brochures, newsletters, videos, etc.
• Ensure brand consistency and cultural sensitivity across communications.
• Liaise with internal teams and support admission counsellors.
• Coordinate with vendors for marketing materials.

Admissions Support:

• Plan and run admission campaigns and lead follow-ups.
• Manage CRM/database and track lead conversions.
• Guide parents through the admission process and documentation.
• Participate in feedback sessions to enhance admission experience.

Events & Outreach:

• Organize and participate in school events, open houses, and community programs.
• Coordinate logistics and promotional materials for all activities.
• Represent the school in external events and build stakeholder relationships.

Public Relations & Research:

• Build and maintain media and community relations.
• Monitor competitor activities and gather market insights for strategy refinement.

Key Deliverables:

• Monthly marketing and admissions reports.
• Campaign performance summaries.
• Event reports and engagement metrics.
• Marketing content calendars and collaterals.