Business Analyst – Market Research, Business Planning & OKR Management

Business Analyst – Market Research, Business Planning & OKR Management

Location: Lucknow or Remote

Employment Type: Full-time

Reports To: Chief Business Officer (CBO)

Company overview

Riti eye care hospital is an upcoming chain of eye hospitals having branches in Rewari, (Haryana), Prayagraj and Lucknow (Uttar Pradesh)

Role overview

We are seeking a results-driven Business Analyst with healthcare industry experience to support strategic decision-making through market intelligence, business planning, and OKR (Objectives & Key Results) management. This role is central to our growth strategy, enabling the CBO and leadership team to identify opportunities, track performance, and align initiatives with our business goals.

The ideal candidate will have strong analytical skills, experience in healthcare market research, and a proven ability to manage strategic planning cycles in complex, fast-paced environments.

Key Responsiblities

- Conduct primary and secondary research on healthcare industry trends, regulatory changes, payer/provider dynamics, and patient behavior.

- Develop market sizing (TAM, SAM, SOM) and opportunity assessments for existing and new healthcare services/products.

- Perform competitive benchmarking of hospitals, clinics, healthcare technology providers, and diagnostic services.

- Track and interpret health policy updates, insurance coverage changes, and emerging technologies affecting healthcare delivery.

- Work with the CBO to develop annual and quarterly business plans for healthcare service lines and expansion initiatives.

- Build financial and operational models tailored to healthcare operations (e.g., patient volumes, revenue per procedure, utilization rates).

- Prepare business cases for new facilities, partnerships, and digital health initiatives.

- Support cross-border healthcare expansion and partnership evaluations.

- Coordinate with functional heads to define, align, and track OKRs for healthcare service delivery, patient experience, and revenue growth.

- Maintain performance dashboards and present OKR progress in monthly/quarterly reviews with the CBO.

- Identify underperforming metrics and collaborate with teams to implement corrective actions.

- Partner with clinical, operations, marketing, and finance teams to ensure market insights translate into action.

- Present findings and recommendations to the CBO in clear, evidence-backed formats for rapid decision-making.

- Serve as a liaison between business strategy and frontline healthcare delivery teams.

Qualification and skill

- Bachelor’s degree in Business, Economics, Healthcare Management, or related field (MBA/MHA preferred).

- 3–5 years of experience in business analysis, market research, or strategic planning in the healthcare industry.

- Strong understanding of healthcare business models, reimbursement systems, and regulatory frameworks.

- Proficiency in Excel/Google Sheets (financial & operational modeling) and PowerPoint/Google Slides (presentations).

- Experience with OKR frameworks and project management tools (e.g., Asana, ClickUp, Monday.com).

- Exceptional analytical, communication, and stakeholder management skills.

Preferred skill

- Experience in hospital/clinic operations, healthcare technology, diagnostics, or health insurance.

- Familiarity with data visualization tools (e.g., Power BI, Tableau).

- Understanding of patient experience metrics and healthcare quality frameworks (e.g., NABH, JCI).

Key performance indidcators (KPI)

- Accuracy and relevance of healthcare market research reports.

- Timeliness and quality of business plans and strategic recommendations.

- OKR achievement rate improvement across business units.

- CBO satisfaction with insights and decision support provided.