BSM - Builder

• Bachelors degreein Engineering, Business Administration, Marketing, or a related field (MBApreferred).

• 6 to 10 years of B2B sales experience in the electrical, wire cable, or industrial products sector.
• Strong understanding of wire and cable products, specifications, and applications.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.

Main Responsibilities, Authorities Accountabilities

Sales Target Achievement

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.

- Plan and execute sales strategies.

Approve customer-specific sales plans within defined limits.

Customer Base Expansion

• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.
• Recommend and finalize dealer appointments based on market analysis.

Market Intelligence

• Provide regular updates on competitor activities and market trends.
• Share insights with internal teams for strategic planning.
• Suggest changes to sales approach based on competitor analysis.

Key Account Management

• Work closely with identified key accounts to build brand preference.
• Maintain strong relationships with high-potential clients.
• Customize engagement plans for key accounts.
• Escalate strategic account issues to leadership.

Promotional Activities

- Conduct in-house seminars, product presentations, and promotional events at regular intervals.

Approve event formats and coordinate with marketing for execution.

Network Expansion

• Expand dealer network based on territory potential.
• Ensure proper coverage and service levels across the region.
• Recommend new dealer locations and support onboarding process.