Brand & Trade Marketing Manager

SECTION 1 – IDENTIFYING INFORMATION

Job Title:

Department:

Sector:

Location:

Industry Preference:

Reporting To:

Job Type:

Experience:

SECTION 2 – JOB SUMMARY

Brand & Trade Marketing Manager

SECTION 3 – KEY ACCOUNTIBILITIES, RESPONSIBILITIES AND DELIVERABLES

• Develop and implement comprehensive brand strategies to drive awareness, engagement, and loyalty.
• Lead new product launches, packaging upgrades, and brand communication across

  ATL, BTL & digital

  platforms.
• Conduct consumer and competitor research to identify trends, gaps, and positioning opportunities.
• Ensure that the brand's image, messaging, and positioning are consistent and effectively communicated to the target audience.
• Liaise with external creative/media/digital agencies to deliver high-impact campaigns.
• Build compelling marketing campaigns aligned with the brand’s vision and business goals.
• Develop and execute trade marketing strategies to increase product visibility and off-take at the point of sale (POS).
• Plan and implement in-store promotions, visibility solutions, merchandising, and display strategies.
• Work closely with the Sales Team to ensure brand plans are aligned with channel realities and retailer needs.
• Evaluate trade promotion effectiveness and return on investment (ROI) of retail initiatives.

SECTION 4 CROSS-FUNCTIONAL COLLABORATION:

• Collaborate with Sales, Product Development, Digital, E-commerce, and Supply Chain teams.
• Act as a bridge between marketing strategy and sales execution to ensure seamless alignment.

Qualifications

• Bachelor's/master’s degree in marketing, Business Administration, or related field.
• Previous experience in Retail sales
• Previous industry experience

Key Capabilities and Characteristics (Interpersonal skills, specific competencies, specific skills, etc)

·        Proficiency in using various marketing tools and software.

·        Familiarity with social media platforms and their marketing functionalities.

·        Creative thinking and the ability to generate innovative marketing ideas.

·        Knowledge or exposure to Trade Marketing activities and tools.

·        Strong analytical skills with proficiency in market research and data interpretation.

·        Excellent communication, presentation, and interpersonal skills.

·        Ability to manage multiple projects and deliver results under tight deadlines.

·        Familiarity with digital marketing, shopper marketing, and in-store communication.