Head of Strategic & Brand Marketing

SECTION 1 – IDENTIFYING INFORMATION

Job Title

Head of Marketing & Brand Strategy

Department

Marketing

Sector

Manufacturing

Location

Noida Sector- 59

Industry

FMCG

Experience

 9-12 Years

SECTION 2 – JOB SUMMARY

At our company, we build brands that live in culture and in people’s lives. Strategy for us is not a deck - it’s the soul of a brand.

We’re looking for a dynamic and strategic leader to join us as the Head of Marketing & Brand Strategist. This role is for someone who blends big-picture brand thinking with the ability to build and lead a high-performance marketing team. You’ll drive the brand’s vision, shape its voice in culture, and lead multi-channel marketing efforts that leave a lasting impact.

SECTION 3 – KEY ACCOUNTIBILITIES, RESPONSIBILITIES AND DELIVERABLES

• Lead brand strategy for new launches, rebrands, partnerships, and cultural collaborations.
• Translate consumer insights and market research into brand positioning, storytelling, and customer experiences.
• Develop and execute integrated marketing plans across digital, content, product, PR, and offline channels.
• Collaborate cross-functionally with sales, product, R&D, and creative teams to ensure brand consistency and alignment.
• Craft strategies that drive measurable results across awareness, engagement, and conversion touchpoints.
• Mentor, inspire, and manage the marketing team, fostering innovation and high performance.
• Balance creative vision with operational execution, timelines, and budget accountability.
• Monitor competitor activities, emerging trends, and market shifts to proactively adapt strategy.
• Define and track key marketing KPIs including brand awareness, lead generation, customer engagement, and ROI.
• Represent the brand externally in media, events, and industry forums to enhance visibility and reputation.

Leadership Responsibilities:

• Build and lead the marketing team with a clear strategic vision.
• Define and oversee execution of integrated marketing plans across digital, brand, content, PR, and offline touchpoints.
• Drive internal alignment with product, growth, and creative teams to ensure strategic consistency.
• Champion innovation, digital-first strategies, and brand-building initiatives.

SECTION 4 – Qualification and Skills

MBA/PGDM qualified or equivalent professional qualification.

Key Capabilities and Characteristics (Interpersonal skills, specific competencies, specific skills, etc)

• 10 years of experience in digital-first brand strategy (agency or modern brand-side).
•  End-to-end experience from insight generation to execution.
•  Skilled in building emotional, resonant stories - not just functional messaging.
• Strong communicator with a strategic mind and creative soul.
• Deep cultural fluency - keen on emerging trends, behaviors, and untapped narratives.
• Bonus: Experience with collabs, creator partnerships, or experiential campaigns.