Company Description M. V. Shoe Care is a leading manufacturer, exporter, and supplier of PRO shoe care products, premium shoe care accessories, and insoles. The company began its journey with the German Brand WOLY in 2009 and elevated it to the number two position in India within two years. In 2016, MVSC launched its own brand, PRO, which has become a key player in the premium shoe care segment. PRO offers high-quality products designed to keep footwear in excellent condition for an extended period. The company is driven by a passion for excellence and almost a decade of experience in the shoe care industry. Role Description This is a full-time on-site role for an Assistant Company Secretary located in Noida. The Assistant Company Secretary will be responsible for assisting in the preparation and maintenance of company records, ensuring compliance with corporate governance standards, and supporting the management in regulatory matters. The responsibilities also include preparing minutes of meetings, filing statutory returns, and coordinating with various departments and regulatory authorities as needed. KEY ACCOUNTIBILITIES, RESPONSIBILITIES AND DELIVERABLES Convening and servicing annual general meetings (AGMs)/meetings (producing agenda, taking minute, conveying decision, handling meeting correspondence and so on). Maintaining statutory books, including registers of members, directors and secretaries. Keeping up to date with any regulatory or statutory changes and policies that might affect the organization. Liaising with external regulators for ROC, Legal metrology compliances and advisers, such as lawyers and auditors; Interpret the company's financial results to management and recommend improvement activities. Manage the preparation of the company's budget. Report to management on variances from the established budget, and the reasons for those variances. Create additional analyses and reports as requested by management. Assist in development of financial concepts and policies and audit related work. Qualifications Knowledge of corporate governance, regulatory compliance, and company law Experience in preparing and maintaining company records and minutes of meetings Skills in filing statutory returns and coordinating with departments and regulatory authorities Excellent written and verbal communication skills Attention to detail and strong organizational abilities Ability to work independently and manage multiple tasks efficiently Bachelor's degree in law, Business Administration, or related field CS qualification from the Institute of Company Secretaries of India (ICSI)
SECTION 1 – IDENTIFYING INFORMATION Job Title Head of Marketing & Brand Strategy Department Marketing Sector Manufacturing Location Noida Sector- 59 Industry FMCG Experience 9-12 Years SECTION 2 – JOB SUMMARY At our company, we build brands that live in culture and in people’s lives. Strategy for us is not a deck - it’s the soul of a brand. We’re looking for a dynamic and strategic leader to join us as the Head of Marketing & Brand Strategist. This role is for someone who blends big-picture brand thinking with the ability to build and lead a high-performance marketing team. You’ll drive the brand’s vision, shape its voice in culture, and lead multi-channel marketing efforts that leave a lasting impact. SECTION 3 – KEY ACCOUNTIBILITIES, RESPONSIBILITIES AND DELIVERABLES Lead brand strategy for new launches, rebrands, partnerships, and cultural collaborations. Translate consumer insights and market research into brand positioning, storytelling, and customer experiences. Develop and execute integrated marketing plans across digital, content, product, PR, and offline channels. Collaborate cross-functionally with sales, product, R&D, and creative teams to ensure brand consistency and alignment. Craft strategies that drive measurable results across awareness, engagement, and conversion touchpoints. Mentor, inspire, and manage the marketing team, fostering innovation and high performance. Balance creative vision with operational execution, timelines, and budget accountability. Monitor competitor activities, emerging trends, and market shifts to proactively adapt strategy. Define and track key marketing KPIs including brand awareness, lead generation, customer engagement, and ROI. Represent the brand externally in media, events, and industry forums to enhance visibility and reputation. Leadership Responsibilities: Build and lead the marketing team with a clear strategic vision. Define and oversee execution of integrated marketing plans across digital, brand, content, PR, and offline touchpoints. Drive internal alignment with product, growth, and creative teams to ensure strategic consistency. Champion innovation, digital-first strategies, and brand-building initiatives. SECTION 4 – Qualification and Skills MBA/PGDM qualified or equivalent professional qualification. Key Capabilities and Characteristics (Interpersonal skills, specific competencies, specific skills, etc) 10 years of experience in digital-first brand strategy (agency or modern brand-side). End-to-end experience from insight generation to execution. Skilled in building emotional, resonant stories - not just functional messaging. Strong communicator with a strategic mind and creative soul. Deep cultural fluency - keen on emerging trends, behaviors, and untapped narratives. Bonus: Experience with collabs, creator partnerships, or experiential campaigns.
SECTION 1 – IDENTIFYING INFORMATION Job Title: Brand &Trade Marketing Manager Department: Marketing Sector: Manufacturing Location: Noida Sector- 59 Industry Preference: FMCG /Retail/ Footwear / Cosmetics & related fields Reporting To: MD/Marketing Director Job Type: Permanent Experience: 5-6 Years SECTION 2 – JOB SUMMARY We are seeking an experienced and dynamic Brand & Trade Marketing Manager who will be responsible for developing and executing strategic brand plans while also aligning and supporting trade marketing initiatives across sales channels. The ideal candidate must have a strong understanding of consumer behavior, brand positioning , and channel dynamics (General Trade, Modern Trade, E-commerce, Retail, etc.). Preference will be given to candidates from the footwear, FMCG, or cosmetics sectors . SECTION 3 – KEY ACCOUNTIBILITIES, RESPONSIBILITIES AND DELIVERABLES Develop and implement comprehensive brand strategies to drive awareness, engagement, and loyalty. Lead new product launches, packaging upgrades, and brand communication across ATL, BTL & digital platforms. Conduct consumer and competitor research to identify trends, gaps, and positioning opportunities. Ensure that the brand's image, messaging, and positioning are consistent and effectively communicated to the target audience. Liaise with external creative/media/digital agencies to deliver high-impact campaigns. Build compelling marketing campaigns aligned with the brand’s vision and business goals. Develop and execute trade marketing strategies to increase product visibility and off-take at the point of sale (POS). Plan and implement in-store promotions, visibility solutions, merchandising, and display strategies. Work closely with the Sales Team to ensure brand plans are aligned with channel realities and retailer needs. Evaluate trade promotion effectiveness and return on investment (ROI) of retail initiatives. SECTION 4 CROSS-FUNCTIONAL COLLABORATION: Collaborate with Sales, Product Development, Digital, E-commerce, and Supply Chain teams. Act as a bridge between marketing strategy and sales execution to ensure seamless alignment. Qualifications Bachelor's/master’s degree in marketing, Business Administration, or related field. Previous experience in Retail sales Previous industry experience Key Capabilities and Characteristics (Interpersonal skills, specific competencies, specific skills, etc) · Proficiency in using various marketing tools and software. · Familiarity with social media platforms and their marketing functionalities. · Creative thinking and the ability to generate innovative marketing ideas. · Knowledge or exposure to Trade Marketing activities and tools. · Strong analytical skills with proficiency in market research and data interpretation. · Excellent communication, presentation, and interpersonal skills. · Ability to manage multiple projects and deliver results under tight deadlines. · Familiarity with digital marketing, shopper marketing, and in-store communication.