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Pmc Rubber Chemicals
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Brand & Media Lead

Brand & Media Lead

Pmc Rubber Chemicals

6 - 10 years

10 - 14 Lacs

thane

Posted:4 weeks ago| Platform:

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Skills Required

usage brand ambassador talent acquisition organizational development media strategy brand strategy corporate transition business delivery management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Accountabilities

Business Delivery

Work towards maximizing brand matrix to support delivery of volume and value AOP

Granular planning of product wise/geography wise support

Lead brand transition

Planning Execution of corporate brand transition

Defining Consumer Brand Strategy Architecture

Brand Health Score Delivery

For Corporate Brand each Hero brand define the brand elements communication strategy

Deliver consumer proposition on each brand via communication and activation

Media strategy Execution

Balance Awareness conversion KPI

Create long term properties associations

Mange relationship with Media agency

Brand ambassador management

Mange relationships with the relevant Ambassador to ensure delivery of Brand objectives

People and organization development

Work with multiple stakeholders in ANIl JSW deliver on business brand objectives

Mentor and groom team for future roles

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Pmc Rubber Chemicals

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Brand & Media Lead