Brand Marketing Associate

Company Description:

We see ourselves as a bunch of crazy maniacs who refuse to understand "It Can Not Happen". People know us for building the most awesome e-bikes (electric bicycles) but, how we see it is "We believe we are changing the world, one e-bike at a time, and playing a part in bringing India to the Global map for EVs." The company aims to bring across top-quality eBikes which would currently cost way more in the Indian market at an affordable price utilizing its local sourcing and manufacturing capabilities.

Let's talk numbers We are currently the market leader in India across the e-bike category and are just on the verge of announcing our series C. Having grown from a team of 5 to 150+ across the globe, from a small garage to offices across 15 countries and clocking in INR 300+ Cr revenue in first three years of operations. We have raised a series B from global investors. We think this is a great start to our exciting journey.

We think this is a great start to our exciting journey.

Come, join us, help us transform the world, mobility, and have a blast while doing it! Think you are the right fit? Feel free to apply!

Location: Pune, India (On-site)

Department: Growth & Marketing

Experience: 2 years+

What You'll Do:

Creative Strategy & Campaigning

● Lead full-funnel brand campaigns from insight to execution - ATL, digital, retail, and

experiential.

● Translate brand positioning into distinct visual, sonic, and storytelling codes.

● Own campaign planning calendars, integrating national launches, festivals, and

hyperlocal pushes.

● Collaborate with in-house designers and agency partners to ensure message-market

fit.

Scientific Advertising & Performance Thinking

● Build frameworks to test messaging, creatives, and media formats scientifically.

● Co-own brand health metrics - Brand Searches, NPS, SOV, consideration,

preference, etc.

● Work with performance teams to align brand-building efforts with growth KPIs (CAC,

ROAS, retention).

● Marry qualitative cues (surveys, social listening) with quantitative testing

(incrementality, split testing).

Media Buying & Integrated Planning

● Plan and manage offline + digital media budgets - from high-impact OOH to niche

programmatic buys.

● Lead location-wise ATL/BTL planning using data (traffic heatmaps, dealer density,

sales funnel conversion).

● Evaluate media effectiveness - channel-wise, city-wise, and campaign-wise.

● Negotiate directly with media owners and agencies to optimize spend efficiency.

What You Bring:

● 2+ years of relevant brand marketing experience in a startup or challenger brand.

● A portfolio of high-impact campaigns across formats (video, OOH, content,

activations).

● Strategic thinking with hands-on execution – someone who can brief, build, deploy

and measure.

● Comfort with data - not just in dashboards, but in making directional decisions.

● Bonus if you’ve worked in consumer tech, mobility, D2C, or lifestyle categories.