Brand Manager

Job Description for Brand Manager & PR : · You will drive the brand building initiatives to take the institute to the forefront & further strengthen the brand positioning of the institute. · You will design content marketing strategies and set short-term goals. · You will develop content and manage a rich content/editorial calendar that attracts a qualified audience (Includes Social Media, Website, Print, Marketing Collaterals, Digital Campaigns, Blogs, PR articles). · You will collaborate & contribute towards research activities for launching new programs, develop 360-degree marketing plan for effective selling. · You will be responsible for doing media planning & initiate proposals towards effective brand building & imagery for the Institute. · You will grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content. · You will optimize our marketing automation and lead nurturing processes through email, SMS, content and social channels. · You have to establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. · You will collaborate with design teams to produce high quality content. · You will edit, proof-read and improve content. · You have to optimize content considering SEO, Digital Campaign (Ad words, Facebook, Instagram) & Google Analytics. · You will share content through various channels, ensuring strong web presence. · You will assist in Affiliate Marketing. · You will have to manage online reputation (Quora, Google Reviews). · You will take ownership & participate in the Marketing events from time to time as per the organisational priorities. · The above job description may be treated as indicative & not exhaustive since the job profile & responsibilities will evolve in line with the organization structure from time to time. · You will drive the brand building initiatives to take the institute to the forefront & further strengthen the brand positioning of the institute. · You will design content marketing strategies and set short-term goals. · You will develop content and manage a rich content/editorial calendar that attracts a qualified audience (Includes Social Media, Website, Print, Marketing Collaterals, Digital Campaigns, Blogs, PR articles). · You will collaborate & contribute towards research activities for launching new programs, develop 360-degree marketing plan for effective selling. · You will be responsible for doing media planning & initiate proposals towards effective brand building & imagery for the Institute. · You will grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content. · You will optimize our marketing automation and lead nurturing processes through email, SMS, content and social channels. · You have to establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. · You will collaborate with design teams to produce high quality content. · You will edit, proof-read and improve content. · You have to optimize content considering SEO, Digital Campaign (Ad words, Facebook, Instagram) & Google Analytics. · You will share content through various channels, ensuring strong web presence. · You will assist in Affiliate Marketing. · You will have to manage online reputation (Quora, Google Reviews). · You will take ownership & participate in the Marketing events from time to time as per the organisational priorities. · The above job description may be treated as indicative & not exhaustive since the job profile & responsibilities will evolve in line with the organization structure from time to time. Show more Show less