Brand Manager

About Times Internet

Times Internet is India’s largest digital products company, creating premium experiences across news, entertainment, transactions, and marketplaces. With iconic brands like TOI, ET, Indiatimes, Cricbuzz, and more, we shape digital engagement at scale.

Join us in redefining the future of premium lifestyle experiences.

About Business Unit

An ultra-premium credit card designed for India’s top 1%. The Times Black ICICI Bank credit card is positioned as a luxury experiential card, it offers unparalleled access to exclusive privileges, elite events, luxury hospitality, and bespoke travel experiences.

It competes with the finest global credit cards, delivering curated experiences, exclusive partnerships, and concierge-level services for high-net-worth individuals. The brand partners with premium brands across luxury travel, fine dining, entertainment, and retail to craft a privilege-first ecosystem.

Role Overview

As a Brand Manager – Co-Brand Credit Cards, you will shape the communication, strategy, and digital presence of Times Black ICICI Bank credit card through compelling storytelling, strategic partnerships, and high-impact campaigns. You will be responsible for:

• Creative communication & copywriting that resonates with ultra-premium audiences
• Social media strategy & execution for digital engagement and brand amplification
• Trend analysis & strategic positioning to drive desirability and exclusivity

Key Responsibilities

• Brand & Marketing Strategy
• Develop and execute brand narratives, campaigns, and digital strategies to position Times Black as India’s most desirable luxury credit card.
• Drive social media planning, influencer collaborations, and content execution tailored for UHNI audiences.
• Own the brand voice, messaging, and storytelling across digital, print, and experiential channels.
• Align with banking and fintech partners to drive co-branding campaigns and exclusive member benefits.
• Creative Content & Copywriting
• Craft high-impact advertising copy, campaign messaging, and premium content for social, digital, print and offline platforms.
• Work with internal teams and creative agencies to produce video content, luxury brand stories, and immersive digital experiences.
• Maintain consistency in brand tone, sophistication, and exclusivity across all touchpoints.
• Social Media & Digital Strategy
• Lead social media execution, influencer engagement, and real-time marketing to enhance brand desirability.
• Develop trend-driven content strategies that align with UHNI aspirations and luxury lifestyle trends.
• Analyze engagement, sentiment, and performance metrics to optimize digital campaigns.
• Experiential & Partnership Marketing
• Conceptualize and execute VIP events, private brand experiences, and luxury activations for Times Black members.
• Collaborate with luxury hotels, premium dining brands, and lifestyle partners to curate exclusive cardholder benefits.
• Ensure seamless brand integration in co-branded campaigns, launches, and high-profile sponsorships.
• Data-Driven Insights & Brand Positioning
• Monitor customer insights, market trends, and competitor positioning to refine strategies.
• Leverage performance data and analytics tools to measure impact and optimize engagement.
• Stay ahead of luxury marketing trends, premium brand collaborations, and fintech innovations.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in brand management, luxury marketing, or digital strategy.
• Exceptional copywriting and storytelling skills tailored for UHNI and luxury audiences.
• Expertise in social media planning, influencer marketing, and premium brand positioning.
• Experience working with luxury, banking, fintech, or high-end lifestyle brands.
• Strong ability to blend data-driven insights with creative execution.

Preferred Experience

• Background in luxury credit cards, premium loyalty programs, or fintech marketing.
• Understanding of high-net-worth consumer behavior and aspirational brand strategies.
• Experience in experiential marketing, digital-first luxury campaigns, and elite customer engagement.