On-site
Full Time
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth.
New Product Development:
· Lead the full product lifecycle from concept ideation through to market launch.
· Manage an innovation pipeline to stay ahead of industry trends and address market needs.
· Collaborate with R&D, design, and manufacturing teams to bring new products to market.
Content Strategy and Management:
· Formulate and implement content strategies that align with business objectives and enhance brand identity.
· Oversee the design and execution of product packaging and ensure alignment with consumer preferences and brand standards.
· Drive category engagement through multi-channel marketing campaigns and content initiatives.
Portfolio Performance Management:
· Analyze market trends, conduct competitive benchmarking, and utilize insights for product differentiation.
· Develop and implement strategies for product positioning, market penetration, and lifecycle management.
· Collaborate with regional teams to optimize product mix across geographies and channels.
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