Brand Manager

Role Overview: You will be responsible for managing and strengthening the brand identity of our client across all divisions. Your role will involve developing brand strategies, overseeing campaigns, ensuring consistent communication, and driving customer loyalty and market positioning. Key Responsibility: - Develop and implement brand strategies aligned with company objectives. - Define brand guidelines and ensure consistency across divisions. - Conduct market research to identify customer insights and competitor activities. - Oversee creative development for advertising campaigns, ATL & BTL. - Ensure brand presence across traditional and digital platforms. - Monitor campaign performance and evaluate ROI. - Enhance customer perception and build strong brand loyalty. - Organize and manage brand activations, sponsorships, and PR events. - Monitor brand health metrics such as awareness, equity, and preference. - Manage brand executives and coordinate with cross-functional teams. - Motivate and mentor team members to deliver high-quality outputs. - Represent the brand at external forums, events, and exhibitions. - Ensure alignment with corporate vision and values. - Stay updated with industry trends and branding best practices. Qualification Required: - Post Graduate in Marketing / Brand Management. - 4-6 years of experience in brand management or marketing. - Proven track record in building and managing strong brands. - Knowledge of digital and offline marketing strategies. - Strong leadership and strategic thinking. - Excellent communication and presentation skills. - Creative mindset with analytical capability. - Ability to work under pressure and meet deadlines.,