Brand Manager

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About The Role

What Youll Own

• Brand Positioning & Voice Define and protect the brands core identity and tone across every channel.
• TOF & MOF Communication Strategy Lead the planning and execution of content, influencers, hero campaigns, and IPs that build awareness, consideration, and trust.
• TOF/MOF Media Integration Work with the performance team to build effective full-funnel narratives. Ensure our TOF/MOF assets are not just creative, but also converting.
• Communication Systems & IPs Build repeatable and scalable content formats, not just one-off campaigns.
• Brand Consistency Across Touchpoints Ensure uniformity across all consumer assets.
• Organic Growth & Search Volumes Drive top-of-funnel visibility and consistent storytelling.
• Brand Health Tracking Run quarterly brand health trackers (awareness, NPS, trust), and use the insights to influence content, performance, and category priorities.
  

What Were Looking For

• 46 years of experience in brand management, content-led marketing, or performance-driven creative.
• Experience in consumer brands, wellness, beauty, or D2C is a plus.
• Strong analytical thinker - can break down creative performance, spot insights in data, and connect inputs to outcomes.
• Clear communicator, structured problem-solver, proactive executor.
• Comfortable working cross-functionally across performance, content, category, and design.
• Owner mind-set - you push things forward without waiting for instructions.
• You dont just execute a brand; you live it, protect it, and make sure every touchpoint reflects its core, brand custodian in true sense.
• MBA is preferable.
  

Locations

• Thane
  

Employment Type: