Brand Manager

6 - 8 years

8 - 10 Lacs

Posted:10 hours ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

to lead the development and execution of our brand strategy. With 6 8 years of experience, you will be responsible for shaping the brand identity, driving market positioning, and leading integrated campaigns that resonate with our target audience. You will collaborate cross-functionally to ensure consistent brand messaging across all channels.

Key Responsibilities:

  • Develop and implement comprehensive

    brand strategies

    aligned with business goals.
  • Define and maintain consistent

    brand positioning

    , tone of voice, and visual identity.
  • Lead the conceptualization and execution of

    brand campaigns

    , including digital, print, and in-store activations.
  • Work closely with marketing, product, design, and sales teams to ensure brand consistency.
  • Conduct

    market research and competitor analysis

    to identify opportunities for brand growth.
  • Oversee the creation of brand assets, content, and guidelines to maintain visual and messaging consistency.
  • Monitor and analyze brand performance metrics, providing strategic insights and adjustments.
  • Act as the brand guardian internally and externally, ensuring alignment across all touchpoints.

Required Skills & Qualifications:

  • 6 8 years of proven experience in

    brand management, marketing strategy

    , or related roles.
  • Strong understanding of

    brand architecture, storytelling, and consumer psychology

    .
  • Hands-on experience with

    campaign planning, execution, and performance tracking

    .
  • Excellent communication, presentation, and

    cross-functional collaboration

    skills.
  • Ability to lead creative teams and work with designers, content creators, and external agencies.
  • Bachelor s or Master s degree in Marketing, Business, Communications, or a related field.

Preferred Skills:

  • Experience working with consumer-facing brands in sectors such as

    real estate, FMCG, lifestyle, or tech

    .
  • Proficiency with branding tools, CMS platforms, and analytics dashboards.
  • Familiarity with

    social media, influencer marketing

    , and

    event branding

    .
  • Strong aesthetic sense and attention to detail in visual and verbal brand representation.
  • A creative and high-impact role with ownership of brand direction.
  • Competitive compensation and career development opportunities.
  • A collaborative environment with cross-functional learning.
  • Access to resources and tools to execute bold brand ideas.

Brand Manager Application [Your Name]

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