Brand Manager – MIJA Jewellery

Location: Mumbai | Full-time | Luxury Industry

At MIJA, we believe jewellery is more than an accessory — it’s a story, a symbol, and a moment captured. We are looking for a dynamic Brand Manager to safeguard and grow our brand vision while leading day-to-day brand communication across social media, PR, and influencer collaborations.

Key Responsibilities

• Brand Stewardship: Ensure every piece of content, collaboration, and campaign aligns with MIJA’s brand DNA of luxury, meaning, and timeless self-expression.

• Social Media Management: Oversee content calendars, briefs, and approvals with external agencies; maintain a cohesive brand voice across Instagram, LinkedIn, and other platforms.

• PR & Influencer Coordination: Manage PR agencies and influencer partnerships end-to-end, from strategy and selection to execution and reporting, ensuring meaningful and authentic brand visibility.

• Campaign Oversight: Lead 360° brand campaigns, ensuring timely roll-out of creative assets, product launches, and storytelling moments.

• Cross-functional Collaboration: Work closely with design, retail, and marketing partners to integrate brand identity consistently across touchpoints — digital, in-store, and experiential.

• Performance Tracking: Monitor KPIs (engagement, impressions, ROI on influencer campaigns, PR coverage), analyze data, and refine strategies to drive brand growth.

• Trend Awareness: Stay ahead of luxury industry trends, competitor activity, and cultural moments to keep MIJA relevant while remaining true to its essence.

What We’re Looking For

• Experience: 2–3 years in brand management, ideally in luxury, lifestyle, fashion, or jewellery.

• Communication Skills: Exceptional written and verbal communication; ability to craft compelling narratives and present to stakeholders with confidence.

• Strategic Mindset: Strong understanding of digital storytelling, influencer ecosystems, and luxury consumer behavior.

• Execution Excellence: Highly organized, detail-oriented, and capable of managing multiple agencies, partners, and deliverables seamlessly.

• Creativity & Sensitivity: A natural eye for aesthetics and storytelling, with sensitivity to luxury positioning and consumer sentiment.

Why MIJA?

At MIJA, you’ll be shaping a modern diamond jewellery brand built on family legacy, innovation, and meaning. This is a chance to leave your mark on a growing luxury house and be part of redefining accessible luxury for a new generation.

Qualifications

• Bachelor's degree or equivalent in Marketing
• 3+ years' brand management or marketing experience