Brand Manager

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Key Responsibilities:

• Define and lead Emmvee’s brand strategy, ensuring alignment with the company's vision

and objectives.

• Manage the brand’s voice, identity, and consistency across all touch-points, including

digital, print, and experiential platforms.

• Analyze consumer insights, market trends, and competitor strategies to shape branding

decisions.

• Collaborate with product development, sales, and marketing teams to integrate branding

into product launches and promotions.

• Develop and oversee all brand communications, campaigns, and partnerships.

• Protect and manage the reputation of the brand in crisis situations.

• Monitor and measure the effectiveness of branding strategies through KPIs and brand

equity metrics.

• Lead a team of brand strategists and designers, providing creative direction and ensuring

brand adherence.

Qualifications:

• Bachelor's/Master's degree in Marketing, Communications, or a related field.

• 8+ years of experience in brand management or a similar role.

• Strong leadership, communication, and creative thinking skills.

• Proven ability to build brand strategies that drive business growth.

• Expertise in digital marketing and social media strategies.

Key Skills:

• Brand development and positioning

• Creative direction

• Strategic leadership

• Strong analytical skills

• Collaboration and cross-functional teamwork

Note: Bangalore location(6days work)-WFO