Brand Manager (Digital)

Dear Candidate,

We are hiring for the Brand Manager (Digital) role-handling the below job responsibilities,

Job Title: Brand Manager (Digital)

Company: Brinton Pharmaceuticals Ltd.

Location: Kharadi, Pune

Education Background: MBA in Marketing

Experience: 2 + yrs as a Brand Manager in digital marketing.

Salary: Best in Industry

Joining: Immediately

Position Overview:

Key Responsibilities:

• Brand Strategy Development:

• Develop and execute a digital-first brand strategy that aligns with overall business objectives.
• Define the brand voice, positioning, and messaging across digital channels.

• Content Development & Campaign Management:

• Oversee the creation of compelling, on-brand content for social media, websites, email marketing, and paid campaigns.
• Plan and execute integrated marketing campaigns that enhance brand awareness, engagement, and loyalty.

• Digital Platform Management:

• Manage and optimize the brand’s presence across websites, social media, and e-commerce platforms.
• Ensure a seamless and engaging user experience across all digital touchpoints.

• Performance Tracking & Analysis:

• Monitor and analyze campaign performance using analytics tools, providing insights and recommendations to improve effectiveness.
• Track key brand metrics, including awareness, sentiment, and engagement, and report on progress.

• Cross-Functional Collaboration:

• Collaborate with product, sales, and creative teams to ensure consistent brand messaging and alignment across all channels.
• Work closely with external agencies and partners to deliver high-quality digital campaigns.

• Innovation & Trendspotting:

• Stay ahead of digital marketing trends, tools, and technologies to identify new opportunities for brand growth.
• Experiment with innovative approaches to drive digital engagement and differentiation.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years

  of experience as a Brand Manager in digital marketing.
• Proven experience in developing and managing successful digital branding campaigns.
• Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
• Proficiency with tools such as Google Analytics, Adobe Creative Suite, and marketing automation platforms.
• Exceptional storytelling and communication skills.

Preferred Skills:

• Experience with e-commerce and digital advertising platforms.
• Strong analytical skills and data-driven decision-making capabilities.
• Knowledge of user experience (UX) design principles.
• Experience managing influencer marketing and brand collaborations.

To Apply:

Brand Manager (Digital)