Brand Executive

CTC - 6.5 Lpa

Industry - Personal Care / Retail

Key Responsibilities:

 Develop brand growth through the right strategies and plans for brand reputation

monitoring.

 Achieve long-term organizational goals through planning and implementing

marketing initiatives on various platforms.

 Build brand awareness and propel the company towards its mission and vision.

 Devise further growth strategies, and implement them from a brand innovation point

of view.

 Lead and guide social media and influencer marketing team to create marketing

strategies and to achieve desired growth goals.

 Analyze monthly performance of social media & influencer marketing.

 Lead post boosting strategy for Instagram followers’ target.

 Leading marketing strategies for sales driven objective or product push using various

channels like influencer and paid marketing.

 Aligning communication and creatives for performance marketing and e-commerce

platforms.

 Design strategies and processes for smooth functioning of the teams and departments.

 Promote kiosk stores by working with the malls marketing team.

 Undertake brand reputation projects and figure out the brand positioning.

 Coordinate with production, website, ecommerce, and offline team to align new

product launches.

 Align shoot and content creation with production agencies.

 Oversee PR Strategy and execution for the brand.

 Collaborate with the design team for new product designs, names and look.

 Collaborate with the offline team for brand communication and brand positioning in

GT, MT and mall kiosks stores.

 Working with design team on ideation and design strategy of new kiosk/store

launches.

8770594707