Brand Executive

Job Description

About Role The primary scope of this role would be to support brand building efforts on the various solution- area(s) under the Kapiva portfolio of products. The role covers creative thinking, data analysis & executional support to help the brand achieve its business targets. Job responsibilities include: 1. Project management of task items basis the strategic objectives for the solution area(s) - Market Understanding: Understanding of the TG, their trigger & barriers; competitive landscape, etc 2. New Products Development (NPD): Helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc 3. Communication Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc 4. Data Analytics: Actively driving measurement & learnings for various marketing initiatives - Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross- functional teams and external partners/agencies/vendors 5. Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy success What we are looking for: a. Bachelor's degree in Communication, business administration, or related field. b. ~0-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing c. Highly motivated & Self-driven, enthusiastic team player d. Ability to manage multiple projects simultaneously e. Passionate about building a consumer brand About Kapiva: India’s First Modern Holistic Ayurvedic Brand, delivering innovative solutions to Millennials. Kapiva is an Ayurvedic result-driven brand consisting of everyday products that are infused with pure Ayurvedic herbs. Each product is manufactured with research-based formulations crafted by qualified Ayurvedic experts. Our ethos is all about efficacy by creating the perfect balance of ancestral scriptures with modern-day technology to provide solutions for common lifestyle issues like digestion, hair & skin, weight management, diabetes, hypertension, and more! Website: www.kapiva.in