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7 - 11 years
9 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiatives An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Experience in brand management, marketing, or communications roles Experience in creating, positioning, and maintaining brand identity. Experience in leading & guiding teams, working with cross-departmental stakeholders, and leading communication projects. Strong product management knowledge Ability to performance manage data and insights Ability to influence others and break down barrier to resolution Strong communication and relationship building Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams Minimum 15 years of experience in brand management, marketing, or communications roles Experience in creating, positioning, and maintaining brand identity. Experience in leading & guiding teams, working with cross-departmental stakeholders, and leading communication projects. Roles and Responsibilities: The Brand and Communications Lead is accountable for ensuring the company's brand is well-defined, consistently communicated, and well-received by both internal and external stakeholders. They are responsible for the strategic direction, leadership, and results of the brand and communication initiatives, driving the company's reputation, engagement, and market growth. Key accountabilities include: Developing and maintaining a strong, clear brand strategy:This includes ensuring that the brand is positioned effectively in the market to resonate with the target audience Driving brand consistency across all platforms:Ensuring that the brand identity, voice, and messaging remain cohesive across all channels and touchpoints Creating and executing communication strategies:This includes both external (media, public relations, advertising) and internal (employee engagement, internal newsletters) communication plans. Overseeing the creation of brand content:Ensuring that all content"”whether digital, print, or social media"”accurately represents the brand and supports business objectives Managing internal communication:Ensuring employees understand and engage with the brand vision, mission, and objectives, fostering a strong internal culture. Developing and executing the digital and social media strategy:Overseeing social media campaigns, website content, and online community management to enhance brand visibility and engagement. Tracking brand health and performance:Regularly monitoring metrics such as brand awareness, sentiment, and customer perception to assess how the brand is performing in the market. Adjusting strategies based on data:Continuously improving communication strategies and brand positioning based on feedback, analytics, and market conditions Leading and mentoring the communications team:Ensuring that team members have the resources, skills, and guidance to execute their tasks effectively. Accountable for fostering cross-department collaboration:Ensuring alignment across departments (e.g., marketing, sales, HR) to ensure brand messaging is consistent and integrated. Managing the brand and communication budget:Ensuring efficient use of resources while executing brand and communication initiatives. Vendor and agency management:Overseeing relationships with external partners and agencies, ensuring they deliver quality services on time and within budget. Qualifications Any Graduation
Posted 1 month ago
1 - 3 years
2 - 6 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Programmatic Campaign Management Designation: PPSM Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designExecute, optimize & deliver programmatic media campaigns across various DSP platforms like DV360, TTD, Amazon etc., based on the media plan and brief received from the clients or media planning/strategies. What are we looking for? Ability to work well in a team Adaptable and flexible Commitment to quality Written and verbal communication Agility for quick learning Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts
Posted 1 month ago
4 - 5 years
13 - 18 Lacs
Gurugram
Work from Office
Overview MAIN PURPOSE: The role is responsible for delivering top-line (NR Growth) and bottom-line (GM %, MC) results for KK Extensions i.e. KK Playz, Solid Masti, Cheetos and Soft Extruded Innovations for India BU. All brand related activities from developing strategy, AOP, brand communication, packaging and activation as well as price/pack architecture are managed locally and are under scope for this role. Responsibilities KEY ACCOUNTABILITY Partner on business and brand strategy for the KK Extensions & Cheetos Portfolio Lead PSP planning and AOP New product development for the Extruded snacks portfolio including building a business case for capex upto executing NPD in market and growing it Collaborate with multi-functional teams to ensure communication of all project updates and ensuring project with business deliveries. Develop and execute standard process for brand performance reviews (Weekly and Monthly) Lead brand equity and communication strategy for relevant portfolio Develop and execute activation programs including designing/production of POSM, consumer promotions, E-com activities, sampling programs etc Identifying market-specific threats/opportunities and executing plans like price/pack, product innovations, marketing communications etc Develop region specific strategies for relevant portfolio Manage Brand A&M based on business needs/role of brand inclusive of relevant media planning etc Support/Lead sections on AOP strategy for the Portfolio Work closely with agency partners and other external stakeholders. KEY MEASURES/METRICS Net Revenue Growth Share (Volume and Value) NOPBT Working / Non-Working A&M on target Brand Equity KPIs (from Brand Power) Brand Health KPIs Innovation Mix and Scale Up KPIs VP Marketing- Foods Category Lead, Kurkure category Category Team members, and extended teams especially Insights, R&D, Communications, Media, Finance, and Rev. Management Channel teams Global & Regional Category Brand Marketing Leads on the Category Brand Leadership Team Qualifications Qualifications 6-10 years of brand experience especially in FMCG Strong negotiation skills; ability to work across hierarchies internally and externally Brand marketing expertise, preferably in CPG industry MBA Sales & Marketing Excellent project management skills Excellent communication and influencing skills Strong cross functional linkages required Process oriented and having eye for detail Must be able to work across functional boundaries and within lots of uncertainty
Posted 1 month ago
9 - 14 years
8 - 13 Lacs
Ahmedabad
Work from Office
1. Develop content ideas and strategies for assigned brands 2. Ensure the smooth execution of content strategies 3. Create high-quality and engaging copies for digital platforms 4. Ensure the content aligns with the brand voice and messaging strategy 5. Develop and implement effective copywriting strategies to meet client objectives and campaign goals 6. Coordinate internally and externally for project completion 7. Conduct research and gather information for existing and new projects 8. Develop content guidelines for all assigned brands 9. Set processes for smooth workflow and adherence to existing structures 10. Responsibly and effectively handle client questions for allocated brands 11. Stay updated on industry trends and incorporate best practices 12. Effectively manage multiple projects and deadlines simultaneously 13. Provide regular reports on key metrics and insights to measure the success of copywriting campaigns 14. Continuously upskill for self-improvement and strive for better timely performance. Requirements: Experience of 2 to 3.5 years in copywriting, content, or a related field. Strong understanding of brand communication and audience engagement. Excellent writing, editing, and proofreading skills. Ability to create compelling content for various digital platforms. Experience with SEO, social media, and campaign copywriting is a plus. Strong time management and multitasking abilities. A creative thinker with a passion for storytelling and content marketing. Job Category: Content Job Type: Full Time Job Location: Ahmedabad Department: Content Writing Apply for this position Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. * The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15... Youve scrolled this far. Clearly, we should talk.
Posted 1 month ago
3 - 8 years
0 - 3 Lacs
Ahmedabad
Work from Office
Understand requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc. Creating and managing all marketing materials and collateral in line with brand direction Proofreading / Editing marketing collaterals and other communications Coordinate with technical support team for feedback on product packaging and branding materials Coordinate with vendors and various agencies for activity planning and execution Coordinate with sales and marketing regional heads for approvals Leading the planning and implementation of PR and initiatives related to the brand Send RFQ (request for quotation) to vendors and agencies; coordinate with department head to finalize the vendors and agencies Coordinate with ad film agencies for product films, brand films, outdoor shoots, and product photography Coordinate with outdoor and print media / advertising agencies for branding Coordinate with exhibition organizers for stall branding activities Coordinate with internal Accounts Department for release of payment to vendors and agencies
Posted 1 month ago
8 - 13 years
5 - 12 Lacs
Bengaluru
Work from Office
Department: Marketing & Communications Reports to : Director of AiR Location : Bengaluru Employment Type : Full-Time Shift 6 Days & 12 Hours Role Overview: We are seeking a dynamic, strategic, and highly creative leader to serve as the Deputy Director and Chief of AiR. This position is designed for an experienced offline marketing and outreach expert with a passion for storytelling through real-world engagement. You will be responsible for conceptualizing and executing large-scale offline campaigns, high-impact events, grassroots outreach initiatives, and immersive brand experiences that resonate deeply with communities and target audiences. This is a leadership role that bridges creativity, strategy, and operational excellence ideal for someone who thrives on seeing bold ideas come to life in the physical world. Role & responsibilities : Strategy & Leadership Develop and lead the offline marketing and engagement strategy to increase brand visibility, community engagement, and measurable impact. Serve as the key advisor to the Director/CEO on brand awareness and public-facing initiatives. Lead and mentor a multidisciplinary team of campaign managers, event producers, and community outreach coordinators. Work cross-functionally with digital, PR, and content teams to ensure cohesive messaging and Omni channel synergy. Campaigns & Activation Design and oversee impactful offline campaigns from concept to execution including outdoor advertising (OOH), street marketing, activations, and partnerships. Build compelling community engagement programs that foster long-term loyalty and trust. Leverage data, feedback, and on-ground insights to continuously optimize campaign performance. Events & Experiences Conceptualize and produce large-scale events, pop-ups, road shows, and exhibitions that tell a story and leave a lasting impression. Establish partnerships with cultural, civic, and industry organizations to amplify reach. Ensure flawless event execution including vendor coordination, logistics, compliance, and budgeting. Measurement & Reporting Set KPIs and lead post-campaign/event reporting, tracking ROI and audience impact. Monitor market trends, audience behaviour, and competitor activity to inform future initiatives. Qualifications: 8+ years of progressive experience in offline marketing, experiential campaigns, and live event management. Proven track record of leading award-winning campaigns or large-scale public initiatives. Strong creative sensibility combined with analytical and operational discipline. Excellent leadership and team management skills with the ability to inspire and execute. Experience managing budgets, external vendors, and complex project timelines. Exceptional communication, stakeholder engagement, and storytelling abilities. If you're passionate about impact marketing and want to be part of a purpose-driven organisation, we would love to hear from you! Interested Candidate can share their CV on hr-recruiter3@air.ind.in or 8976118063.
Posted 1 month ago
5 - 8 years
6 - 10 Lacs
Bengaluru
Work from Office
content brand strategist Location: Bangalore Experience: 5-8 years in content strategy, brand communication, or editorial leadership Role Summary We are looking for a strategic and creative Content Strategist to lead Aereo s content initiatives, ensuring brand consistency and audience engagement. This role will oversee the content team, develop high-impact content strategies, and collaborate with cross-functional teams to position Aereo as an industry thought leader. Key Responsibilities: Develop and execute a comprehensive content strategy aligned with business objectives and audience needs. Manage and mentor the content team (writers and graphic designer), ensuring quality output and professional growth. Oversee the creation of blogs, case studies, white papers, PR content, social media posts, and website copy. Ensure brand consistency in tone, messaging, and visuals across all communication channels. Collaborate with sales, marketing, and product teams to create content that supports lead generation and positioning. Monitor content performance metrics and optimize strategies based on data insights. Stay updated on industry trends, competitive landscape, and emerging content formats. Work with external agencies, PR teams, and freelancers to scale content production when needed. Core Traits & Skills: Strategic Thinker & Storyteller - Ability to craft compelling narratives and align content with business goals. Leadership & Team Management - Experience in guiding and mentoring content teams. Data-Driven & SEO-Savvy - Ability to analyze content performance and optimize for search and engagement. Branding & Messaging Expert - Strong understanding of brand positioning and audience engagement. Cross-Functional Collaborator - Works effectively with sales, marketing, and product teams. Ideal Background: 5-8 years of experience in content strategy, marketing, or editorial roles. Experience managing a team of content creators, designers, or copywriters. Strong knowledge of SEO, content marketing tools, and analytics platforms. Background in B2B technology, SaaS, geospatial, or drone industry preferred.
Posted 1 month ago
8 - 13 years
7 - 16 Lacs
Gurugram
Work from Office
Role & responsibilities We are looking for a talented and experienced marketing and communication manager to join our team. The ideal candidate will have a proven track record of success in developing and executing marketing campaigns that achieve measurable results for luxury brands. They will also be a creative thinker with a passion for storytelling. Preferably from Luxury Real Estate, Automobile, FMCD industry. Responsibilities: To be the custodian of the brand across all customer touch points. Develop and execute 360 Degree marketing strategies that align with the company's overall business goals Manage the marketing budget and track ROI Work with the creative team to develop marketing materials, Create and manage marketing content Measure and analyze the results of marketing campaigns Creative and Media agency coordination, Vendor Sourcing and Negotiation, BTL activation Planning and execution. Internal And External Stakeholder Management. Strong understanding of marketing principles and best practices Must have knowledge of NCR region. Preferred candidate profile Good Communication Skills Females are Preferred Good Experience in ATL and BTL Immediate Joiners are Preferred Interested Candidates can share the resumes on siddharth.agarwal@godrejproperties.com or call me on 7017929627
Posted 1 month ago
5 - 7 years
4 - 5 Lacs
Chennai
Work from Office
Role & responsibilities Oversee timelines, resources, and coordination for all media-related training projects, ensuring smooth execution from start to finish. Work closely with subject matter experts (SMEs) to script and develop training content, ensuring accuracy and alignment with learning objectives. Develop promotional videos, posters, and success stories to highlight key achievements and drive engagement with training programs. Design curriculum and content for training modules (e-Learning). Coordinate video shoots, screen recordings, and instructor-led sessions for training courses. Track skill development and introduce customized courses. Coordinate the filming of video content, including instructor shoots and screen recordings, and manage secure data transfer process. Video Edit and finalize all video content, ensuring professional quality, clarity, and engagement for learners. Design and promote awareness videos, ensuring they align with curriculum goals. Create and integrate animations that enhance understanding and engagement with complex training topics. Compile, design, and distribute monthly training program magazines, ensuring they are visually appealing and contain up-to-date content. Key Skills: Bachelors Degree in Media Production, Instructional Design, Graphic Design, or related field. Media Production Experience in video editing and multimedia content creation for training. Proficiency in Design & Editing Tools (Adobe Creative Suite, video editing software Premiere Pro, Canva). Instructional Design Experience with e-learning modules and curriculum development. Familiarity with Learning Management Systems (LMS). Strong Communication Skills (written) for collaboration and content creation. Experience with E-Learning Tools (Training platforms). Project Management Skills to manage multiple tasks and meet deadlines. Adaptability to New Media Trends and emerging technologies. Drone operating license for video shoot. Preferred candidate profile Education Level: Diploma / Graduate / Viscom / Graphic Design / or Relevant field. Experience Required: 05 - 07 years in Media Training, Content Creation, Digital Media Strategy, Media Planning, Training & Development in Brand Communication. Shift: General Shift
Posted 1 month ago
- 5 years
3 - 4 Lacs
Pune, Swargate
Work from Office
Email writing, content writing, social media management, ppt creation, customer, partner, vendor management, exibition Management, vedio creation, brouchers creation. Key Responsibilities Strategic Planning: Develop and execute comprehensive marketing plans that align with the company's goals and objectives. Campaign Management: Create and manage marketing campaigns across digital and traditional channels, ensuring they meet performance targets. Brand Management: Oversee the development and consistency of brand messaging across all platforms. Market Research: Conduct market research to identify trends, customer preferences, and competitive landscape. Team Leadership: Lead and mentor a team of marketing professionals, providing guidance and support. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Performance Analysis: Monitor and analyze marketing performance metrics to assess campaign effectiveness and make data-driven recommendations for improvement. Collaboration: Work closely with cross-functional teams, including sales, product, and design, to align marketing efforts with broader business objectives.
Posted 1 month ago
1 - 4 years
4 - 8 Lacs
Bengaluru
Work from Office
Responsibilities: Writing compelling copy across all marketing channels, including Social Media & In-App Campaigns, Email Campaigns, Blog Posts, Video Scripts, Digital & Print Ads, and Press Releases Researching, writing, editing and proofreading all levels of copy Developing and maintaining the brand voice and tone across all written communications Using data-driven marketing to guide all copy decisions across platforms Strategizing SEO driven blogs and detailed website content Working on multiple projects at once and excelling at project management Collaborating with colleagues from other departments to help them hit their KPIs with copy/content Building and engaging community with strategic copywriting Requirements and Skills: Bachelors degree in marketing, communications, journalism, English, or a related major OR a portfolio that doesn’t raise this question Communicates effectively and has strong written and verbal presentation skills Knows how to align absolutely any piece of content to a brand’s voice and tone Uses data-driven analysis to guide content decisions Works well independently and with a team Fluency in English & Hindi (Devanagari) At least 2-3 years of experience
Posted 1 month ago
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