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5.0 - 8.0 years
13 - 15 Lacs
Gurugram
Work from Office
Job Title: BTL Marketing Manager Department: Marketing Location: Gurgaon Reporting To: Head Marketing Experience Required: 5-8 years in retail marketing / BTL campaign management Educational Qualification: MBA/PGDM in Marketing or equivalent Job Purpose: To develop, execute, and monitor Below-the-Line (BTL) marketing strategies aimed at increasing customer footfall at retail stores, improving brand visibility, and enhancing campaign ROI. The role involves close collaboration with Sales, Finance, and Marketing teams to ensure timely execution of activities within budget while driving innovation in retail promotions. Key Responsibilities: BTL Campaign Management & Execution Plan and execute BTL marketing campaigns for various retail stores aligned with the brands seasonal objectives and customer segments. Ensure end-to-end management of campaignsfrom ideation and planning to execution and post-analysis. Oversee vendor performance, activation quality, and campaign effectiveness across geographies. Develop store-specific promotional strategies in collaboration with Sales teams. Footfall Generation & Impact Analysis Design and implement campaigns that directly drive incremental store footfall. Track and report campaign ROI using footfall data, sales uplift, and customer engagement metrics. Analyze regional and store-level trends to refine targeting strategies and future campaigns. Budget Management & Billing Coordination Maintain strict control over allocated BTL budgets; ensure spending remains within limits frozen by Finance. Coordinate closely with the Finance team for timely release of budgets, approvals, and vendor billing. Maintain updated spend trackers and ensure all financial documentation is audit-compliant. Evaluate campaign costs vs. outcomes to improve cost- efficiency. Internal Stakeholder Collaboration Work with cross-functional teams (Sales, Visual Merchandising, Creative, and Supply Chain) to ensure timely and aligned execution. Facilitate clear and regular communication with regional teams to customize campaigns as per local requirements. Customer Experience &Brand Visibility Enhance brand visibility in key retail zones such as malls, high streets, and events. Plan media buying and tactical activations to improve top-of-mind awareness. Identify and act on opportunities to elevate in-store experience through BTL touchpoints. Innovation & Continuous Improvement Introduce and implement at least two new promotional formats or improvements annually. Monitor market trends, competitor activities, and customer behavior to suggest innovative BTL concepts. Leverage technology, data, and digital tools for targeted and measurable BTL executions. Key Performance Indicators (KPIs): % Increase in store footfall (YoY / campaign-wise) Campaign ROI (footfall or sales uplift per spent) Budget adherence (% deviation vs. planned budget) Number of activations executed per month/quarter Vendor billing accuracy and timeliness Number of new initiatives implemented annually Brand visibility scores and recall metrics (if applicable) Required Skills & Competencies: Proven experience in BTL campaign planning and retail marketing Strong budget management and financial coordination skills Analytical skills with ability to work on footfall and sales data Excellent stakeholder management and communication skills Exposure to SAP (Finance module), retail BI dashboards, or equivalent tools Creative thinking with a structured execution mindset
Posted 1 month ago
4.0 - 8.0 years
8 - 12 Lacs
Hyderabad
Work from Office
Position: Brand Manager D2C Skincare Location: Hyderabad Experience: 4-8 years (preferably in D2C beauty/personal care) Type: Full-time What Youll Do Build from scratch: Lead the development of two skincare brands under Oliva from positioning, naming, and visual identity to tone of voice and storytelling. Own the social narrative: Build and grow the brands presence across Instagram, YouTube, and emerging platforms in collaboration with content creators, influencers, and dermatologists. Shape the marketing engine: Design and execute full-funnel marketing strategies including performance, content, community, and CRM. Create and iterate on GTM strategies for product launches. Scale online sales: Launch and grow the brands on D2C platforms and key online marketplaces (e.g., Amazon, Nykaa). Work with product, design, and ops teams to ensure a smooth brand-to-cart journey. Track, learn, optimize: Own brand health metrics, performance KPIs, and continuously test and learn across creative and media. What We are Looking For 4-8 years of experience in D2C beauty, skincare, or personal care Proven success in launching or growing consumer brands online Strong understanding of digital marketing, content strategy, and consumer behaviour Creative thinker + strong executor comfortable getting hands dirty to build from 0 Bonus: Experience working with dermatologists, cosmetic chemists, or medical-grade skincare Why Join Us? Build two brands from scratch with the credibility and backing of a clinical leader Work with cross-functional teams passionate about beauty, science, and scale Opportunity to shape the next big D2C skincare story out of India Ready to build something that lasts? Apply now
Posted 1 month ago
1.0 - 3.0 years
3 - 5 Lacs
Gurugram
Work from Office
One Impression is Indias largest and first of its kind Full-Stack IMaaS (Influencer Marketing as a Service) Platform. We help brands manage high-impact influencer marketing campaigns. We are active in over 12 countries including India, the U. S. , Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in 10+ languages. Backed by some of the top investors in the country including founders of Livspace, MamaEarth, Vedantu, Wow Skin Sciences, OML, People Group etc. as well as celebrities like KL Rahul, Zakir Khan, Masoom Minawala, our ultimate vision is to capture 25% of the global media spend by becoming the worlds de-facto influencer marketing platform. We are strong believers that our people are the pillars of our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you! We are looking for a highly driven Program Manager to help onboard and grow brand usage of our marketplace platform. Youll work closely with brand teams to drive adoption, provide hands-on support, and help turn creator-led campaigns into business success stories. Key Respobsilities Product Walkthroughs & Onboarding: Drive adoption by leading platform demos and onboarding sessions for brand partners. Brand Success Partner: Collaborate with early users to ideate custom use-cases that unlock maximum value from the platform. Campaign Support: Assist in smooth execution of brand campaigns involving creators, ensuring timelines, quality, and results. Account Ownership: Own metrics for platform usage, orders booked, and successful campaign delivery across your brand accounts. Insights & Feedback: Act as the bridge between users and product teams by capturing feature feedback and improvement areas. Requirements 1-3 years of experience in a fast-paced startup or product-led company (marketplace or SaaS background preferred). Strong communication and client-facing skills - able to manage stakeholders and present confidently. Sharp execution mindset with a strong sense of ownership. Ability to work cross-functionally with product, sales, and ops teams. Not necessary to be an MBA - we value hustle, clarity, and hands-on experience. Why join us? Be part of a category-defining company in the creator economy. Own outcomes and grow with high visibility and responsibility. Work with passionate and driven teammates in a dynamic, entrepreneurial setup.
Posted 1 month ago
1.0 - 6.0 years
3 - 8 Lacs
Bengaluru
Work from Office
Final year students or recent graduates (within 1 year) Eager to grow into a brand strategist or manager Obsessed with accuracy, aesthetics, and brand consistency Communicates clearly, openly, and professionally Works with speed and focus no room for delay A team player with a positive attitude and strong ownership 100% solution-oriented: no cribbing, no complaining, only creating What you'll Do This is a hands-on role where you'll create, collaborate, and consistently deliver brand-worthy content at high speed and quality. Create visual content across Instagram, Facebook, LinkedIn YouTube Design static and animated creatives using advanced Canva tools Interpret brand tone and personality to reflect in every visual Contribute to brand building, social storytelling, and campaign ideas Maintain visual consistency, typography, tone, and brand moodboards Work closely with marketing leads to execute real-time brand campaigns Designing fast, smart, and beautifully. Every post, every pixel will carry purpose. What you'll Gain you'll walk away with real-world brand experience, a powerful portfolio, mentorship, and a solid foundation in brand communication. Exposure to 10+ real client brands from different industries Learn the A to Z of brand communication from color codes to content hooks Creative freedom to experiment, ideate, and bring ideas to life High-quality mentorship and structured feedback Certificate of completion + full-time hiring consideration for top performers Opportunity to build a portfolio of 100+ design assets What We Offer Real work. Real brands. Real results. This internship is built for those who want to grow fast and go deep into branding. you'll get the freedom to ideate, experiment, and see your work go live across multiple brand platforms. Hands-On Brand Experience Work with 10+ brands across industries and learn how real-world branding functions behind the scenes. Mentorship That Matters Direct feedback and guidance from branding professionals to sharpen your thinking and execution. Career Launchpad Build a power-packed portfolio and open doors to full-time opportunities in branding and design.
Posted 1 month ago
7.0 - 12.0 years
25 - 40 Lacs
Gurugram, Delhi / NCR
Work from Office
Company Name: Dealshare Job Title: Brand Marketing Manager/ Assistant Director Location: Gurgaon Department: Marketing Reports To: Head of Marketing / Chief Marketing Officer (CMO) Experience Required: 7- 10 years (with a proven track record of building and scaling a brand) Job Overview: We are looking for a strategic and experienced Brand Marketing Manager who has a strong track record of building and growing successful brands. The ideal candidate has previously led the development and execution of brand strategies that drive awareness, engagement, and loyalty. This role requires a creative thinker with deep experience in brand storytelling, campaign execution, and market positioning. Youll be responsible for elevating our brand presence across channels and ensuring a consistent and compelling brand experience. Key Responsibilities: Brand Strategy Development: Define and implement a clear and consistent brand strategy including positioning, messaging, and tone of voice. Brand Leadership: Leverage your past experience of building and scaling a brand to enhance our brand presence and perception in the market. Campaign Planning & Execution: Lead the development and execution of 360 marketing campaigns (digital, offline, PR, events) aligned with business goals. Market & Customer Insights: Conduct research and gather insights to understand target audiences, market trends, and brand performance. Creative Oversight: Guide creative teams and agencies in producing assets that align with brand guidelines and effectively tell our brand story. Cross-Functional Collaboration: Partner with teams across product, sales, and HR to ensure brand consistency and support business objectives. Brand Health Monitoring: Track brand awareness, perception, and campaign effectiveness through analytics and reporting tools. Required Skills & Experience: 7 - 10 years of relevant experience in brand marketing Proven experience in successfully building and growing a brand Strong understanding of branding, positioning, messaging, and storytelling Experience managing brand campaigns and working with creative and media agencies Excellent communication and leadership skills Strong analytical mindset with experience in brand metrics and KPIs Experience across both traditional and digital media channels Preferred Qualifications: Bachelor’s or Master’s degree in Marketing, Branding, Business, or related field Experience in consumer-facing industries like D2C, tech, retail, FMCG, or healthcare Comfortable in a fast-paced, high-growth environment (startup or scale-up experience is a plus) What We Offer: An opportunity to lead brand marketing for a growing organization A collaborative, creative, and fast-moving work environment Competitive salary and benefits Opportunities for career growth and learning
Posted 1 month ago
18.0 - 25.0 years
30 - 40 Lacs
Ahmedabad
Work from Office
We are hiring "General Manager-Branding" for our International Business at Vadilal Industries Ltd Ahmedabad Gujarat at Corporate office. Position: Senior Position- Branding Department: International Business. Location : Ahmedabad Corporate Office Reports To : CEO Salary: Open for discussion Bond -3 Years The senior branding position will lead the development, execution, and management of the company's brand strategy to enhance market presence and align with corporate objectives. This role requires a strategic thinker with a deep understanding of branding, market trends, and consumer insights. Brand Strategy Development: Create and implement a comprehensive branding strategy that aligns with the company's goals and vision. Market Research: Conduct consumer and market research to identify trends, insights, and opportunities to enhance brand positioning. Creative Direction: Oversee all branding and creative initiatives, ensuring consistency across all platforms, including packaging, advertising, and digital presence. Cross-Functional Collaboration: Work closely with product development, sales, and QC teams to ensure brand alignment in all initiatives. Brand Management: Monitor brand performance metrics and adapt strategies as necessary to drive growth and market share. Campaign Development: Lead the conceptualization and execution of branding campaigns that engage consumers and enhance brand loyalty. Trend Analysis: Stay ahead of industry trends and competitor activities to position the brand effectively in the marketplace. Qualifications: MBA degree in marketing or equivalent is a plus. Minimum 20+ Years of proven experience in brand management, marketing, or related roles, with leadership capabilities, preferably from FMCG industry. Strong understanding of brand strategy, market research, and campaign management. Excellent communication, project management, and creative skills. Candidates from an FMCG food or pharma background would be preferred. Interested candidates can send their resumes to vqthr@vadilalgroup.com.
Posted 1 month ago
18.0 - 25.0 years
30 - 40 Lacs
Ahmedabad
Work from Office
We are hiring "General Manager-Branding" for our International Business at Vadilal Industries Ltd Ahmedabad Gujarat at Corporate office. Position: Senior Position- Branding Department: International Business. Location : Ahmedabad Corporate Office Reports To : CEO Salary: Open for discussion Bond -3 Years The senior branding position will lead the development, execution, and management of the company's brand strategy to enhance market presence and align with corporate objectives. This role requires a strategic thinker with a deep understanding of branding, market trends, and consumer insights. Brand Strategy Development: Create and implement a comprehensive branding strategy that aligns with the company's goals and vision. Market Research: Conduct consumer and market research to identify trends, insights, and opportunities to enhance brand positioning. Creative Direction: Oversee all branding and creative initiatives, ensuring consistency across all platforms, including packaging, advertising, and digital presence. Cross-Functional Collaboration: Work closely with product development, sales, and QC teams to ensure brand alignment in all initiatives. Brand Management: Monitor brand performance metrics and adapt strategies as necessary to drive growth and market share. Campaign Development: Lead the conceptualization and execution of branding campaigns that engage consumers and enhance brand loyalty. Trend Analysis: Stay ahead of industry trends and competitor activities to position the brand effectively in the marketplace. Qualifications: MBA degree in marketing or equivalent is a plus. Minimum 20+ Years of proven experience in brand management, marketing, or related roles, with leadership capabilities, preferably from FMCG industry. Strong understanding of brand strategy, market research, and campaign management. Excellent communication, project management, and creative skills. Candidates from an FMCG food or pharma background would be preferred. Interested candidates can send their resumes to vqthr@vadilalgroup.com.
Posted 1 month ago
6.0 - 9.0 years
10 - 20 Lacs
Hyderabad, Pune, Bengaluru
Hybrid
We're seeking a strategic, hands-on Marketing Manager to lead our digital presence, drive high-quality content, and generate demand through campaigns tailored for high-growth B2B audiences. Youll manage GrowthArcs content engine, social media, and lead gen programs across domains. Ideal for a B2B marketer ready to scale a high-growth narrative. Key Responsibilities Campaigns & Demand Generation Plan, execute, and optimize integrated marketing campaigns across digital, email, and paid channels. Drive lead generation through account-based marketing, retargeting, and performance campaigns. Content Marketing & Thought Leadership Own the content strategy: from blog posts, case studies, and whitepapers to social media, carousels, and email newsletters. Collaborate with founders and SMEs to create content that resonates with mid-market and enterprise decision-makers in tech, life sciences, and BFSI. Digital & Growth Marketing Manage SEO, SEM, paid social (LinkedIn, Google, Meta), and marketing automation tools. Build and optimize marketing funnels and nurture sequences to improve MQL to SQL conversion. Analytics & Reporting Track campaign performance, pipeline contribution, and ROI using tools like GA4, HubSpot, or equivalent. Present monthly marketing dashboards with actionable insights and recommendations. Cross-functional Collaboration Work closely with sales, partnerships, and delivery teams to align GTM activities. Support with sales enablement content including decks, one-pagers, and case studies. What You'll Bring 6-9 years of experience in B2B SaaS, tech, or startup marketing. Hands-on expertise in digital marketing, lead gen, campaign design, and content creation. Strong writing and storytelling skills tailored to a CXO and enterprise audience. Familiarity with tools like LinkedIn Ads, Google Ads, Canva/Figma. Ability to juggle strategy with execution and a bias for getting things done. Prior experience in targeting high-growth companies or working with sales teams on GTM alignment is a strong plus. What We Offer Competitive compensation and performance-based incentives. A high-autonomy, high-impact role with a seat at the growth table. Exposure to cutting-edge tech use cases in data & AI in Enterprise space. A culture of ownership, learning, and innovation.
Posted 1 month ago
2.0 - 5.0 years
0 - 0 Lacs
Bengaluru
Work from Office
ABOUT US Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 4000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team. ABOUT THIS ROLE We are seeking a highly skilled and experienced Digital Marketing Specialist to lead our digital marketing efforts in the fast-paced technology industry, based in our Bangalore, India office . The ideal candidate will have a strong background in various digital marketing channels, a keen understanding of the technology market, and the ability to design and execute effective marketing strategies that drive growth and engagement for Anker Innovations brands in India. RESPONSIBILITIES Develop and implement a cohesive digital marketing plan to increase brand awareness and market share. Manage the creation of relevant and engaging digital content for all channels, including websites, and social media platforms. Oversee the company's social media profiles and presence, including Facebook, Instagram, X, Snapchat, YouTube, and additional channels that may be deemed relevant. Monitor and analyze the effectiveness of marketing content and campaigns, using key performance indicators (KPIs) and metrics such as website traffic, conversion rates, and return on investment (ROI). Collaborate with internal teams, such as product development and sales, to align digital marketing strategies with business goals. Manage and optimize online advertising campaigns, including pay-per-click (PPC), display advertising, and retargeting efforts. Conduct market research to identify digital marketing trends and insights within the technology sector. Manage email marketing campaigns, including the design and distribution of newsletters, promotional offers, and product updates. Collaborate with external agencies and vendors as needed to execute digital marketing initiatives. Develop and manage the digital marketing budget, ensuring effective allocation of resources. Stay up-to-date with digital marketing technologies and advancements, applying insights to improve marketing efforts. QUALIFICATIONS & EXPERIENCE Bachelors degree in Marketing, Communications, or a related field. 2-5 years proven working experience in digital marketing, particularly within the technology industry. Strong understanding of current online marketing concepts, strategy, and best practices. Experience with SEO/SEM, email marketing, social media, and display advertising campaigns. Proficiency in marketing automation technology and digital marketing tools/platforms. Excellent analytical skills and the ability to mine data to inform decisions. Strong project management skills, with the ability to lead and manage multiple projects simultaneously. Excellent communication and collaboration abilities. Creative thinker with a customer-centric approach to marketing. PREFERRED SKILLS Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Experience of working with Meta, Snap & Google advertisement tools & dashboards. Experience with CRM software and digital analytics tools (e.g., Google Analytics). Knowledge of web design principles and content management systems. Familiarity with graphic design software (e.g., Adobe Creative Suite). Understanding of the technology industry and its trends. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Excellent communication and interpersonal skills. WORK ENVIRONMENT Office based role in Bangalore, Karnataka, India Occasional travel for industry events or company meetings may be required
Posted 1 month ago
3.0 - 6.0 years
8 - 12 Lacs
Surat
Work from Office
Degree in Mass Communication, Marketing, or a related field. Build and implement brand strategies that align with client objectives and current market trends. Act as a key communicator between clients and internal teams. Manage multiple projects simultaneously while ensuring quality and timely delivery. Collaborate with creative, marketing, and digital teams to execute cohesive brand campaigns. Foster a collaborative and growth-driven team culture that values open communication and innovation.
Posted 1 month ago
8.0 - 13.0 years
5 - 15 Lacs
Coimbatore
Work from Office
To lead and manage the end-to-end marketing operations of the organization, focusing on both ATL (Above the Line) and BTL (Below the Line) initiatives to drive brand awareness, project visibility, lead generation, and customer engagement. This role will ensure seamless execution of multi-channel campaigns across digital, print, OOH, events, and on-ground activations. Key Responsibilities: 1. Strategic Planning & Campaign Management Develop and execute comprehensive marketing strategies for project launches and brand campaigns. Manage 360-degree campaigns combining ATL (TV, radio, print, outdoor) and BTL (events, activations, direct marketing, exhibitions). Ensure all campaigns align with brand guidelines, business goals, and timelines. 2. ATL (Above-the-Line) Marketing Lead planning and execution of mass media campaigns across TV, radio, newspapers, and OOH. Coordinate with media buying agencies for optimal placements and ROI. Monitor brand visibility and recall metrics. 3. BTL (Below-the-Line) Marketing Plan and manage on-ground activations, exhibitions, site branding, and local promotions. Collaborate with sales teams to execute location-specific lead generation programs. Oversee the development of brochures, collaterals, hoardings, and signage. 4. Digital & Performance Marketing Support digital marketing teams with performance-oriented campaigns across paid, owned, and earned media. Drive integration between offline and digital efforts to maximize campaign effectiveness. 5. Budget & Vendor Management Allocate and manage marketing budgets across ATL, BTL, and digital channels. Build and manage relationships with creative, media, and activation agencies. Negotiate contracts, ensure timely deliverables, and optimize spends for maximum ROI. 6. Team Leadership Build, mentor, and manage a high-performing marketing operations team. Define KPIs and conduct regular performance evaluations. Foster collaboration between creative, media, digital, and field marketing teams. 7. Analytics & Reporting Track campaign performance across all channels. Generate insights through data to improve future campaigns. Present periodic reports to leadership on marketing effectiveness. Key Skills and Competencies: Strong expertise in both ATL and BTL marketing strategies within the real estate sector. Excellent project management and organizational skills. Solid understanding of brand positioning, media planning, and consumer behavior. Strong leadership, negotiation, and communication skills. Regards, Vinoth HR- G Square Groups Vinoth@gsquarehousing.com
Posted 1 month ago
4.0 - 8.0 years
15 - 25 Lacs
Ahmedabad
Work from Office
Role & responsibilities ATL Media Planning & Strategy: Develop and implement effective ATL strategies to elevate MATTERs brand presence across key channels like TV, print, radio, outdoor, and cinema. Plan and execute campaigns for product launches, corporate branding, and national promotions. Analyse audience data to optimize media efficiency, targeting key regions and time slots to reach motorbike consumers effectively. Campaign Management: Work closely with creative agencies to deliver compelling campaigns that highlight the unique selling points of the AERA electric motorbike. Oversee media buying, ensuring optimal placement to maximize brand visibility. Ensure smooth execution of campaigns across all ATL channels, maintaining high standards and consistency. Media Innovations & Experimentation: Identify and explore innovative media platforms and technologies (e.g., interactive ads, AR in cinema, geo-targeted outdoor ads) to enhance consumer engagement. Collaborate with media partners to test and implement new approaches, continuously pushing the boundaries of ATL campaigns. Brand Integrations & Partnerships: Identify and develop strategic partnerships with like-minded brands and events to expand MATTERs reach. Manage brand integrations to amplify campaign impact, ensuring alignment with MATTERs bold brand identity. Explore opportunities within the electric mobility ecosystem to position MATTER as an industry leader. Performance Tracking & Insights: Track and analyse key campaign metrics like GRPs, TRPs, reach, and frequency, with a focus on the automotive market. Provide actionable insights through detailed post-campaign analysis to refine future strategies and improve performance. Cross-Functional Collaboration: Work closely with digital, BTL, and sales teams to ensure seamless integration of messaging across all channels. Partner with sales and retail teams to align ATL campaigns with regional activities and drive footfall to dealerships. Media Budget Planning & Management: Develop and manage the media budget for ATL campaigns, ensuring efficient allocation of resources across channels. Oversee media buying negotiations to optimize budget spend while maximizing impact and reach. Monitor spending and adjust strategies as needed to ensure campaigns stay within budget without compromising effectiveness. Brand Scores & Quality Inquiries: Focus on improving MATTERs brand scores by driving awareness and recall through strategic ATL campaigns. Track the quality of inquiries generated from ATL campaigns, ensuring a higher conversion rate from leads to actual customer interest. Set targets for brand score improvements and work closely with sales and customer service teams to ensure that quality inquiries translate into valuable customer engagement. Market & Trend Analysis: Stay informed on industry trends, competitive activities, and emerging media platforms. Propose new ATL concepts and media partnerships to keep MATTER at the forefront of the electric motorbike sector.
Posted 1 month ago
6.0 - 10.0 years
8 - 10 Lacs
Faridabad
Work from Office
Roles and Responsibilities Develop and execute brand strategies to drive business growth and increase market share. Manage brand communication across multiple channels, including digital media, events, and PR initiatives. Collaborate with cross-functional teams to launch new products and promotions, ensuring successful product-market fit. Analyze sales data and customer insights to inform marketing decisions and optimize campaign performance. Desired Candidate Profile 6-10 years of experience in FMCG Marketing or related field (e.g., Brand Marketing). MBA/PGDM degree from a reputed institution. Proven track record of developing effective brand strategies that drive results. Strong understanding of consumer behavior, preferences, and trends in the FMCG industry.
Posted 2 months ago
6.0 - 9.0 years
8 - 12 Lacs
Gurugram, Delhi / NCR
Work from Office
Lead digital marketing efforts, including website optimization, SEO, content marketing, social media. Develop and manage offline marketing activities. Develop comprehensive marketing strategies. Plan & execute digital marketing campaigns. Required Candidate profile Proven track record of min 5 yrs in Marketing role. Experience in the Hospitality, Co-working, Co-living, Real Estate industry. Knowledge of marketing channels -including digital & traditional media.
Posted 2 months ago
0.0 - 1.0 years
0 Lacs
Udaipur
Work from Office
Social Media Marketing Intern - WebSenor India | United States | UAE Social Media Marketing Intern Social Media Marketing Intern Location: Udaipur & Nearby Areas (Onsite) Type: Internship (Onsite) Are you creative and passionate about social media? Join our team as an SMM Intern and gain hands-on experience managing real brand campaigns! Responsibilities: Assist in creating and scheduling engaging posts across social platforms Research trending content and hashtags Monitor social media channels and respond to comments/messages Support in running paid ad campaigns Help analyze performance metrics and suggest improvements What We re Looking For: Basic knowledge of Instagram, Facebook, LinkedIn, etc. Creativity and fresh content ideas Good communication and writing skills Eagerness to learn and grow
Posted 2 months ago
15.0 - 20.0 years
15 - 20 Lacs
Hyderabad
Work from Office
Preferred candidate profile MBA, Marketing and 15 Yrs+ years of marketing experience with at least 5 to 8 years in a leadership role in real estate. Strong knowledge of both digital and traditional marketing. Experience in handling high-value project launches. Proficiency in analytics tools and marketing software. Excellent leadership, communication, and vendor management skills. Roles and responsibilities: Key Purpose of the Job (Position Summary) The role is responsible for executing, monitoring, and coordinating all the organization's marketing and brand communications by creating communication across media, managing media planning and buying, and consistently innovating Marketing activities. Other duties include launching and coordinating brand activation initiatives, events, and promotions. The role is also responsible for post-sales communication for customers to help deliver on the brand promise. Key Accountabilities Develop and implement end-to-end marketing strategies for residential, commercial, and plotted development projects. Create annual and quarterly marketing plans and budgets aligned with business and sales goals. Conduct market research, competitor analysis, and customer behaviour studies to identify opportunities and insights. Establish and maintain a consistent brand identity and positioning in the market. Manage brand messaging across all offline and digital platforms. Lead brand-building initiatives including PR campaigns, CSR activities, and media interactions. Key Functions & Responsibilities Plan and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and real estate portals. Oversee SEO, SEM, content marketing, social media, and website management. Track digital campaign performance metrics (lead generation, CPL, CTR, ROI) and optimize accordingly. Plan and execute ATL campaigns (print, outdoor, radio, cinema ads) for project promotions. Design and oversee BTL initiatives including site branding, hoardings, brochures, property exhibitions, and roadshows. Organize and manage project launch events, customer meet-ups, and broker/channel partner meets. Appoint, brief, and coordinate with creative, digital, PR, media buying, and event agencies. Negotiate vendor contracts to ensure timely, cost-effective, and quality marketing deliverables. Strategic To be involved in developing the annual / project-specific branding strategy based on product segment and customer profile To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post-launch market support activities. Oversee creation of marketing materials including brochures, project videos, digital creatives, site branding, and walkthroughs. Ensure high-quality, engaging, and project-relevant content across platforms. Track and analyse marketing KPIs such as lead generation, conversion rates, cost per lead, and campaign ROI. Prepare weekly/monthly performance reports and marketing dashboards for top management. Collaborate closely with the Sales team to align marketing initiatives with sales objectives. Coordinate with project, legal, CRM, and finance teams for approvals and cross-functional support. Operational To coordinate with the market research team to understand consumer insights and use the same to focus on brand-building activities To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns To work with the sales teams to ensure timely and relevant promotion of the sale of properties through advertisements, open houses, events, press releases etc. To track actual spending and ensure costs are within the overall budget allocated To monitor sales data and plan/ modify branding initiatives to drive the achievement of sales targets To provide inputs to Vendors on the development of communication material To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. To monitor competitor activities and based on the same undertake timely market intervention. Developmental Keep abreast of developments in the area Participate in recruitment of appropriate talent in line with approvals for work area Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions Internal: Function Heads Marketing & Sales, Sales, Marketing, Brand, Business Development, Engineering, and Design. External: Advertising Agency, Online/ direct Agency, Outdoor agency, PR agency, Event agencies, Vendors
Posted 2 months ago
0.0 - 2.0 years
2 - 6 Lacs
Surat
Work from Office
* Managing Brand Sales and Marketing campaigns * Closing deal through effective communication strategies * Grooming and Leading a team of associates * Managing a Brand Campaign thoroughly * Managing Clients and resources and a team of 15-20 ppl Required Candidate profile * Effective communication and Interpersonal Skillset * Hardworking and Dynamic * Willingness to Learn and Develop * Graduate or Postgraduate in any stream * Freshers * Immediate Starters ~7990027653 Perks and benefits Incentives Certificates Travel and exposure
Posted 2 months ago
4.0 - 8.0 years
25 - 40 Lacs
Gurugram
Work from Office
Analyze brand positioning & consumer insights Lead the creative & brand positioning across products Conceptualize & execute brand campaigns across all media, both digital & offline D2C exp Brand research Mail us- info@a1selectors.com
Posted 2 months ago
0.0 - 1.0 years
0 Lacs
Mumbai
Work from Office
0 - 0 a month The Upstox Story: Upstox is one of Indias leading Fin-Tech companies with a mission to simplify trading & investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade & investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, IPOs, Mutual Funds, and more. Upstox, co-founded by Ravi Kumar, Kavitha Subramanian, and Shrini Viswanath, is Indias leading wealth-tech platform, empowering 1.3+ crore customers to achieve their financial goals. Backed by Ratan Tata, our mission is to enable every Indian to invest right, trade right, and build wealth confidently. We offer simplified trading and investing through our mobile app and desktop platforms, catering to various user preferences with two distinct modes: - Upstox Pro: Aimed at active traders, offering advanced trading features in Equities, Futures, Options, Currencies, and Commodities. - Upstox for Investors: Designed for beginners, providing easy access to Stocks, Mutual Funds, IPOs, Gold, and Fixed Income products (T-Bills, G-Secs, SDLs, Fixed Deposits, NCDs), alongside Insurance and more. Our journey began with a focus on trading excellence in Equities and Futures & Options (F&O) trading. In 2023, we expanded our offerings, introducing a mode solely for investors and a revamped Mutual Fund product. Today, we have evolved into a comprehensive wealth platform, offering a wide range of products and services to help our customers achieve their financial goals. What youll work on: - Brand campaigns: From internal launches to big product releases you ll help bring them to life through static, motion, and experimental formats. - Social + digital: Assist in creating assets for social media, emailers, landing pages, and more. - Illustration & iconography: Support in developing cohesive visual systems that scale across platforms. - Creative strategy: Participate in brainstorming sessions and contribute visual ideas that tie back to business goals (we don t design in a vacuum). You should apply if: - You know your way around Figma, Adobe Suite (or are actively learning). - You have a portfolio that shows taste not just skill. Layouts, type, color they all speak. - You re up for experimenting: from serious finance to a coin-stacked purple universe, nothing s off limits. - You love collaborating and can take feedback without getting defensive (we re all here to make the work better). Bonus: You have dabbled in motion graphics or storytelling through visuals. Perks: - Work closely with a high-performing brand design team (and get mentored directly). - Real projects, real impact no intern-only filler work. - Access to Upstox s creative processes, internal toolkits, and tons of opportunities to showcase your work.
Posted 2 months ago
8.0 - 10.0 years
25 - 30 Lacs
Mumbai
Work from Office
Job Description Manager - Corporate Communications A Communications Specialist within the Corporate Communications team, contributing to special projects of the team. He/she focuses on developing and implementing communication strategies for the organizations global reach. They work to ensure consistent messaging across different regions, manage communications for various stakeholders, and potentially lead communications for specific initiatives or programs. Key Responsibilities Develop and implement communication plan: This includes crafting clear, compelling messages for various audiences, whether its internal employees, external partners, or the general public. Manage communications for global initiative: This may involve overseeing communications for product launches, brand campaigns, or internal communications related to company changes. Create and disseminate content: This can include writing articles, creating presentations, developing social media content, or designing marketing materials. Coordinate with different departments and functions globally: Working with teams across the organization to ensure that communication efforts are aligned with overall business goals. Monitor and analyze communication performance: Using metrics to assess the effectiveness of communication campaigns and make improvements. Strong communication skills: Excellent writing, verbal, and interpersonal skills are essential. Understanding of global communications: Knowledge of how to tailor messages for different cultures and markets is crucial. Work Experience 8-10 years in public relations, communications and/or related field, including advertising, media, and publishing Education Masters in Mass Media or Advertising & Marketing Competencies Customer Centricity Stakeholder Management Collaboration Process Excellence Result Orientation Developing Talent Strategic Agility Innovation & Creativity
Posted 2 months ago
6.0 - 8.0 years
8 - 12 Lacs
Bengaluru
Work from Office
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target s global team and has more than 4,000 team members supporting the company s global strategy and operations. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win Fueling the continued success of one of the world s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests, guest segments and behaviors, business objectives, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. Target in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create, connect and collaborate. A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing, strategy & digital and you d lead/contribute to work that connects to millions of guests. Your influence will drive sales and grow brand love through work that s guest-centric, on brand, category relevant and channel focused. About This Opportunity As a Sr, Creative Strategist, you will synthesize qualitative and quantitative research into cultural, competitive, and human truths that build to powerful insights and inform creative solutions. You will connect and collaborate with partners across marketing, media, and creative to develop comprehensive strategies that deliver on enterprise business goals and objectives. You will support channel specific deliverables within broader seasonal, brand campaigns, and internal strategic initiatives ranging from branding to events, ensuring coordinated and cohesive messaging that connects with our guest and team members and inspires desired behaviors. You will be responsible for authoring assignment briefs that clearly communicate channel specific needs, broader strategic considerations, the job to-be-done, and supporting research and context. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. Roles and Responsibilities Use your skills, experience and talents to be a part of ground-breaking thinking and visionary goals. As a Sr. Creative Strategist, you'll 1. Understand Guest and Business needs through Secondary research 2. Unearthing and Compiling Guest insights relevant to the category or body of work 3. Understand and convert Marketing and Business needs into a Creative Brief Document that will help Creative Teams build a compelling creative output 4. Working with Cross Functional Teams to understand success metrics 5. Understand campaign results and business results to suggest changes required to the creatives 6. Co-lead resource and creative assignments, operationalize creative capabilities to support the business and drive growth 7. Review & analyze campaign requirements with Cross functional teams 8. Contribute to various phases of end-to-end process as Creative Strategy expert 9. Maintain deep digital expertise in assigned businesses/categories 10. Be a thought leadership in your area of expertise and have the ability to closely work with and drive the team towards superior creative output 11. Contribute towards process improvements, documentation of processes, standards and guidelines 12. Apply problem solving skills and think critically to create opportunities for innovation About you Four year college degree 6 -8 years experience in brand strategy, creative strategy, account planning, digital marketing planning, marketing planning, design thinking or e-commerce Strategic thinker with experience synthesizing information to generate actionable insights Passionate about understanding emerging social, cultural, and industry trends. Strong conceptual thinker Compelling writer and presenter Ability to author clear, concise, and inspiring creative briefs Excellent oral and written communication skills Strong organization skills Ability to develop strong relationships Ability to facilitate and clarify project expectations, objectives, and deliverables Demonstrated ability to effectively navigate ambiguity Ability to manage multiple projects in a fast-paced environment Benefits Eligible team members will receive one of the best earnings packages anywhere, including competitive pay, all-around insurance coverage, 401(k), flexible scheduling, training and development and many other perks and benefits. Target is an Equal Employment Opportunity Employer and is a drug-free workplace Useful Links- Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/diversity-and-inclusion
Posted 2 months ago
1.0 - 3.0 years
3 - 4 Lacs
Noida
Work from Office
Work for India's premier youth & campus marketing agency. Head campaigns & build communities for some of the biggest brands in the country. Effectively monitor and present project updates to relevant stakeholders, clients, or team members. Required Candidate profile The ideal candidate will be responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. Leading & overseeing youth marketing campaigns
Posted 2 months ago
10.0 - 20.0 years
20 - 35 Lacs
Mumbai
Work from Office
Position : Senior Manager Sports Marketing Department : Marketing & VM Years of Experience : 10+ years Work Mode : 5 Days WFO Location : Mumbai Job Overview: The Senior Manager sports marketing is expected to drive current sports & team associations along with building new ones which are in line with the companys strategy. Job Specification Degree in Sports marketing or marketing field with keen interest and information about the sports industry. Proven work experience in the Marketing, or a similar position. A formal apprentice in a sport organization or a keen interest in playing sports will be an added advantage Strong knowledge of digital marketing will be an added advantage. Outstanding communication skills. Knowledge and understanding of social media marketing. Ability to meet project deadlines. Excellent organizational and interpersonal skills. Good analysis and reporting skills. Good critical thinking and decision-making abilities. Job Description Enhancing the brand image through specialized building & promoting the sports categories. Understand the target sports audiences and create grass root programs for each sport. Developing effective sports marketing strategies in terms of marketing, alliances & associations with teams & sports organizing bodies in India. Ideating sports events/IPs for the brand to create relevant sports experiences for the target consumers. Driving all keys sports associations, endorsements & alliances with the external sports teams/agencies ensuring the deliverable, advertising & marketing communication plan are effectively executed. Creating innovative and appealing content with external sports teams based on the annual ports marketing calendar. Understand market applications, sales estimates and set thorough ROI & KPIs plans for all sports associations & marketing campaigns. Collaborate with cross-functional teams on product propositions, marketing communication for projects & media planning to ensure a unified approach for specialised sports. Managing the tactical promotional activities and communications. Interacting with the audience on both online and offline modes to ensure consumer feedback on campaigns & promotions. Interested candidates can shared their cv at Radhika@beanhr.com
Posted 2 months ago
4.0 - 6.0 years
6 - 7 Lacs
Amritsar
Work from Office
Assist in developing and executing integrated marketing campaigns across channels. Manage digital marketing initiatives - SEO, SEM, email marketing, and social media. Monitor and analyze campaign performance metrics, providing actionable insights.
Posted 2 months ago
1.0 - 6.0 years
2 - 5 Lacs
Mumbai, Thane, Navi Mumbai
Work from Office
Meeting & Acquiring Clients from various industry sectors Ideating and Pitching Advertising plans to various brands Building Relationships - with direct companies and media buying agencies Required Candidate profile Candidate should possess the following: 1. Excellent Presentation Skills 2. Excellent Oral+Written communication 3. Ms Office like Powerpoint, Excel and Word Perks and benefits Additional Incentives on all new business acquired
Posted 2 months ago
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