Sr Manager or AGM Brand

About the Role

Sr. Manager/AGM of Brand

What Youll Own

1. Brand Strategy and Positioning

• Develop and execute the brand strategy, including defining our brand positioning, core messaging, and "reason to believe" that resonates with our target audience.
• Ensure a unified brand voice and visual identity across all communication channels, from our clinics to our digital platforms.
• Conduct market and brand perception analysis to continuously refine our brand narrative.

2. Organic Growth and Lead Generation

• Drive lead generation through organic channels such as our website, social media, and public relations.
• Develop and implement a compelling content strategy that attracts, engages, and converts a qualified audience.
• Manage SEO and content marketing initiatives to maximize our organic reach and visibility.

3. Creative Team Leadership

• Lead and mentor a team of designers, creative writers, and videographers.
• Manage workflows, timelines, and budgets to ensure the creative team delivers high-quality content that aligns with brand goals.
• Foster a collaborative and high-performance environment where creative excellence thrives.

4. Performance Optimization and Innovation

• Monitor and analyze brand effectiveness metrics (e.g., brand awareness, website traffic, social media engagement, and lead quality).
• Track and analyze ROI, using insights to make necessary changes and optimize initiatives.
• Drive a culture of experimentation and innovation, regularly testing new organic strategies and channels to find scalable solutions for brand growth.
• Present compelling reports on brand performance and strategic recommendations to senior leadership.

5. Stakeholder Collaboration & Impact Measurement

• Collaborate closely with cross-functional teams, including operations, sales, and clinical staff, to ensure brand consistency.
• Prepare and present compelling reports on brand effectiveness and value to senior leadership.

What Were Looking For

Experience

• 5-10 years of progressive, hands-on experience in brand management, with a strong focus on building brands organically rather than through paid media.
• Proven experience in leading and mentoring a creative team.
• Prior experience in the healthcare, D2C, or B2C service industries is highly preferred.

Skills & Expertise

• Deep understanding of brand positioning, brand awareness, and how to build a powerful reason to believe through authentic storytelling and content.
• Demonstrated expertise in leveraging websites, social media platforms, and public relations to drive brand growth and generate qualified leads.
• Strong strategic and creative thinking, with excellent communication (verbal and written) and presentation skills.
• Proficiency in performance analysis and using data to inform brand strategy.

Leadership & Soft Skills

• Proven ability to lead, influence, and collaborate effectively with cross-functional teams and senior stakeholders.
• Proactive, strategic thinker with a results-oriented approach.
• Adaptable and resilient, thriving in a fast-paced, evolving environment.
• Strong problem-solving abilities and a continuous improvement mindset.

Education

Masters degree in Marketing, Communications, or a related field from a Top-Tier institution is highly desirable.

What You'll Get

• A mission-critical role with direct impact on QI Spines ambitious growth journey.
• The unparalleled opportunity to significantly enhance and innovate the entire brand function of a rapidly scaling organization.
• High ownership, direct accountability for key strategic areas, and exceptional visibility within the leadership team.
• A challenging yet immensely rewarding environment where your expertise directly translates into tangible improvements in brand perception and business growth.
• A workplace where your contributions aren't just possible they're expected and where you can truly be a "

  QIpreneur

  ," shaping the future of healthcare from the ground up.

If you are a passionate brand leader eager to build and enhance a world-class brand in a dynamic healthcare setting, this is your place. Let's build better spine care!

Let's build better spine care. www.qispine.com