Group Product Manager

Role & responsibilities

Ensuring that the brand gets the highest visibility among the competitors through marketing activity.

• Scanning the competitor landscape/ environment to identify opportunities for new product launches & line

extensions

• Understand the evolution of the market in the medium and long term

• Making visual aid and cycle wise and promotional inputs as per brand requirement

• Providing training to the field staff on a periodic basis

• Understand the competitor landscape through research data at a macro level and through observation during

market visits at a micro level Development of Brand Development Strategy

• Preparation of marketing mix. Development of Brand positioning/ Product differentiation techniques.

Managing Brand life cycle

• Usage of analytical tools to identify problems and make decisions

• Customer Segmentation.

• Development of Promotional inputs

• Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc

• Development/ Usage of communication strategy & tools

• Explore/ Identify potential market segments & new frontiers

• Liaison with production & supply chain department to ensure availability of stocks as per billing plans

• Training of sales force for implementation of promotional strategy, USPs etc

• Review on effectiveness of strategies, tools etc

• Feedback from internal customers (employees, line managers etc.)

• Interaction with colleagues (phone calls, personal interaction, meetings etc)

• Travel to locations to oversee implementation of marketing programs

• Key customer Development (CRM activities)

• Interaction & Negotiation with customers directly through customer visits

• Monitoring of Marketing Information System:

• Market Size, Growth, Trends for products, therapies

• Dr Calls, KoL Meeting, Promo tools utilizations, Feedback

• Competition and market pricing, scheme, market share

• RoI from Marketing Promotion Activities

• Co-ordination with Supply Chain through Products Availability, Sample allocation,

• Complained Products samples replacement. Co-ordination with Purchase of promo-tools from vendors,

Communicate specification of items and better cost.

•  Products Query Handling though Timely Replies and feedback to team, customers queries, Co-ordinate with

consultants.

•  Product Complaint Handling by Collecting PCR from Sales Team, Co-ordinate between CQA/Sales Team

and Ensure timely Replies to them.

• Cycle Meeting for Marketing Plans presentation to sales team for next cycle and New Launches,

Campaigns, New Visual Aids, Promo-tools.

Preferred candidate profile