B2B Performance Marketing Specialist

Job Title: Performance Marketing Specialist

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About Echelon Edge

Echelon Edge is a homegrown tech company delivering future-ready platforms and solutions in telecom, network intelligence, IT infrastructure, and advanced analytics. We design and power solutions for government and enterprise customers — with innovation, reliability, and scale at the core.

As we continue to build and promote our own IT products in the Indian market, we’re looking for a performance marketer who can help drive high-quality leads through strategic digital campaigns.

Role Overview

Performance Marketing Specialist

Key Responsibilities

Lead Generation & Campaigns

• Plan, launch, and optimize paid campaigns (Google Ads, LinkedIn Ads, Meta)
• Drive SEO and SMO strategies to improve organic visibility
• Create and manage campaign assets in collaboration with the content and design teams
• Ensure campaigns are performance-driven with focus on CPL, CTR, and conversion rates

Customer Journey & Funnel Ownership

• Understand and map the buyer journey for each product
• Take ownership of landing pages — from copy and layout recommendations to A/B testing
• Strategize lead capture forms, CTAs, and page flow to drive conversions

CRM & Lead Management

• Manage lead capture, tagging, and nurturing within CRM (HubSpot/Zoho)
• Track campaign-sourced leads and support MQL handover to the sales team
• Ensure CRM data hygiene and lead pipeline visibility for reporting

Performance Analytics & Reporting

• Monitor campaign health using Google Analytics, Ads Manager, and CRM dashboards
• Report weekly/monthly performance metrics and actionable insights
• Continuously suggest optimizations based on data

Required Skills & Experience

• 4+ years of experience in performance marketing (preferably in B2B or product-based IT)
• Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads
• Strong knowledge of CRM systems (HubSpot, Zoho, or similar)
• Good understanding of SEO, SMO, and landing page optimization
• Data-driven mindset with familiarity in campaign analytics tools (GA4, UTM tracking, etc.)
• Ability to collaborate across content, design, and sales functions

Good to Have:

• Experience in managing B2B product campaigns
• Knowledge of HTML/CSS for basic landing page tweaks
• Google Ads or HubSpot certifications

Why Join Us?

• Work on impactful, homegrown tech products
• Be part of a fast-growing company redefining India’s digital infrastructure
• Take full ownership of performance marketing with autonomy and support
• A collaborative environment with room to experiment and grow