Posted:2 days ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

We are looking for a seasoned digital leader to drive end-to-end digital strategy, media transformation, and performance excellence across brands and markets. The ideal candidate will combine strong strategic thinking with operational rigor, business acumen, and a deep understanding of digital ecosystems — from media and technology to data and experience.

Key Responsibilities


Strategic Leadership

  • Lead digital strategy development across media, content, and data-driven marketing.
  • Define digital transformation roadmaps aligned to business and brand objectives.
  • Partner with client and internal leadership teams to embed digital-first thinking across the organization.


Media and Performance Excellence

  • Oversee integrated digital media planning and performance — Search, Social, Programmatic, Commerce, and CRM.
  • Ensure data-led decision-making with measurable impact across upper, mid, and lower funnel KPIs.
  • Drive innovation through emerging platforms (e.g., retail media, influencer marketing, automation tools, AI-led measurement).


Data, Tech & Measurement

  • Champion the adoption of martech, analytics, and measurement frameworks (e.g., MMM, MTA, Incrementality).
  • Collaborate with data and analytics teams to build dashboards, governance models, and automation processes.
  • Oversee audience strategy, CDP/CRM design, and performance optimization using data insights.


Business & Operational Leadership

  • Manage digital business growth, client satisfaction, and profitability metrics.
  • Lead a team of digital specialists and foster cross-functional collaboration between strategy, media, and analytics teams.
  • Partner with regional/global teams to ensure process standardization, compliance, and delivery excellence.


Thought Leadership

  • Represent the digital practice in key client forums and industry events.
  • Inspire innovation, upskilling, and new capabilities within the digital teams.
  • Contribute to new business pitches and growth opportunities across the region.


People Leadership & Team Development

  • Lead a large, multi-disciplinary digital team within a COE setup (spanning Media, Search, Social, Programmatic, Ad Ops, Data, and Reporting).
  • Mentor and upskill senior managers and leads

    , building a culture of ownership, collaboration, and excellence.
  • Partner with HR and talent teams to drive recruitment, career growth, and retention plans across digital disciplines.
  • Ensure clear success metrics and growth pathways for each FTE based on business and client evolution.


COE-Based Operational Excellence

  • Oversee COE operations including

    FTE allocation, forecasting, utilization, and scalability models.

  • Develop governance frameworks and standard operating processes to ensure high-quality, on-time delivery.
  • Identify opportunities to

    expand FTE footprint

    through new service lines and efficiency-led automation.
  • Partner with finance, HR, and client leadership to ensure operational and commercial alignment.

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