AVP - Digital Marketing

We are looking for a seasoned digital leader to drive end-to-end digital strategy, media transformation, and performance excellence across brands and markets. The ideal candidate will combine strong strategic thinking with operational rigor, business acumen, and a deep understanding of digital ecosystems — from media and technology to data and experience.

Key Responsibilities

Strategic Leadership

• Lead digital strategy development across media, content, and data-driven marketing.
• Define digital transformation roadmaps aligned to business and brand objectives.
• Partner with client and internal leadership teams to embed digital-first thinking across the organization.

Media and Performance Excellence

• Oversee integrated digital media planning and performance — Search, Social, Programmatic, Commerce, and CRM.
• Ensure data-led decision-making with measurable impact across upper, mid, and lower funnel KPIs.
• Drive innovation through emerging platforms (e.g., retail media, influencer marketing, automation tools, AI-led measurement).

Data, Tech & Measurement

• Champion the adoption of martech, analytics, and measurement frameworks (e.g., MMM, MTA, Incrementality).
• Collaborate with data and analytics teams to build dashboards, governance models, and automation processes.
• Oversee audience strategy, CDP/CRM design, and performance optimization using data insights.

Business & Operational Leadership

• Manage digital business growth, client satisfaction, and profitability metrics.
• Lead a team of digital specialists and foster cross-functional collaboration between strategy, media, and analytics teams.
• Partner with regional/global teams to ensure process standardization, compliance, and delivery excellence.

Thought Leadership

• Represent the digital practice in key client forums and industry events.
• Inspire innovation, upskilling, and new capabilities within the digital teams.
• Contribute to new business pitches and growth opportunities across the region.

People Leadership & Team Development

• Lead a large, multi-disciplinary digital team within a COE setup (spanning Media, Search, Social, Programmatic, Ad Ops, Data, and Reporting).

• Mentor and upskill senior managers and leads

  , building a culture of ownership, collaboration, and excellence.
• Partner with HR and talent teams to drive recruitment, career growth, and retention plans across digital disciplines.
• Ensure clear success metrics and growth pathways for each FTE based on business and client evolution.

COE-Based Operational Excellence

• Oversee COE operations including

  FTE allocation, forecasting, utilization, and scalability models.

• Develop governance frameworks and standard operating processes to ensure high-quality, on-time delivery.
• Identify opportunities to

  expand FTE footprint

  through new service lines and efficiency-led automation.
• Partner with finance, HR, and client leadership to ensure operational and commercial alignment.