AVP - Digital Marketing

As an Associate Vice President (AVP) of New Customer Acquisition at DMI, your role is crucial in taking complete ownership of the digital customer acquisition framework. You will be responsible for architecting and operating the engine that drives growth in the digital lending industry. Your main responsibilities will include: - Developing and implementing robust, full-funnel paid marketing strategies aligned with ambitious goals for loan disbursal, customer acquisition, and profitability. - Leading efforts to reduce Customer Acquisition Cost (CAC) and increase user retention through data-driven initiatives. - Setting up, tracking, and optimizing campaigns using platforms such as GA4, Firebase, and MMP. - Building compelling and creative campaign ideas to drive user engagement and click-through rates. - Innovating new acquisition programs and fostering a culture of continuous testing and learning to unlock growth opportunities. Qualifications required for this role: - Minimum: Graduate - Preferred: MBA in marketing In terms of work experience, you should have: - 7-10+ years of marketing experience, with at least 4 years in a leadership role focused on performance marketing and customer acquisition. - Prior experience in scaling a D2C, FinTech, or digital lending brand. - Demonstrated track record of managing and profitably scaling large monthly ad spends, e.g., 50 Lakhs and above. Your skills and proficiencies should include: - Expertise in performance marketing platforms, particularly Meta Ads Manager and Google Ads. - Strong command of data interpretation, attribution models, and reporting tools like GA4. - Strategic mindset with the ability to operate independently and execute efficiently. - Experience in building and mentoring high-performing marketing teams. - Excellent communication and stakeholder management skills to present insights clearly to senior leadership.,