Associate Program Manager - Business Development

About the Company:

• Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
• We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
• Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.

https://yourstory.com/2021/03/gurugram-startup-zingbus-takes-tech-route-intercity-bus-travel-smoother/amp

https://www.bp.com/en_in/india/home/news/press/bp-ventures-invests-9-million-in-indias-leading-intercity-bus-

platform-zingbus.html

Position:

Location:

About the Role:

We are looking for an Associate Program Manager to play a pivotal role in shaping and scaling the zingbus operator community. This high-ownership, multi-faceted role blends research, strategy, storytelling and hands-on execution, giving you the opportunity to turn insights into impactful engagement initiatives and craft compelling narratives and experiences that strengthen operator trust, loyalty and connection across multiple channels.

If you thrive in a fast-paced, dynamic environment, enjoy building programs from 0-1 and are motivated by creating meaningful operator experiences, this role gives you the chance to directly influence operator engagement, trust and the growth of the zingbus community.

Key Responsibilities:

1. Map Bus Operator Landscape & Discover Whitespace Opportunities

   - Conduct comprehensive research to build a deep understanding of the bus operator ecosystem - emotionally, psychologically and logically.

2. Develop Brand Strategy and Narrative

   - Apply creative thinking to translate insights into a compelling brand storytelling, narrative and impactful engagement formats, ensuring messaging resonates authentically, deepens operator trust and strengthens brand perception amongst the operators.

3. Design and Execute Engagement Initiatives

   - Plan and implement GTM strategies for multi-format engagement initiatives (digital, offline and hybrid immersions). Form hypotheses to decide whether to kill, iterate or scale initiatives, creating playbooks to make zingbus messaging distinctive, consistent and scalable across channels.

4. Drive Cross-Functional Execution & Project Management

   - Drive end-to-end implementation by coordinating with internal teams and external partners/agencies to ensure seamless execution of initiatives, while managing multiple projects, guiding teams and establishing execution rituals to ensure accountability and high-quality outcomes.

5. Optimize Engagement and Brand Impact

   - Build a structured framework to monitor the effectiveness of initiatives using industry-relevant metrics and insights, measure engagement, brand lift, and content resonance, and iterate strategies to maximize impact and ROI.



Qualifications & Skills

• Bachelor’s degree in Business, Marketing, Management, or a related field.
• 1-2 years of experience in partner engagement programs, ideally in B2B or service-driven environments.
• Highly adaptable and self-motivated with a proven experience in building programs from 0-1, launching initiatives and scaling engagement programs.
• Highly organized, with strong prioritization, planning and execution skills, capable of handling multiple initiatives simultaneously.
• Strong execution, problem-solving and analytical skills, with the ability to identify blockers, optimize initiatives using metrics and influence stakeholders effectively.
• Must be proficient in preparing documentations and presentations (particularly, Microsoft Excel & PowerPoint) meant for senior leadership and cross-functional teams.