Associate Program Manager - Business Development

Key Responsibilities1. Map the Bus Operator Landscape & Identify Whitespace Opportunities

• Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem — emotionally, psychologically, and logically.
• Identify gaps and opportunities for operator-focused initiatives.

2. Develop Brand Strategy & Narrative

• Translate insights into compelling brand storytelling, messaging, and engagement formats.
• Ensure communication resonates authentically and strengthens operator trust and brand perception.

3. Design & Execute Engagement Initiatives

• Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).
• Test hypotheses to decide whether to kill, iterate, or scale initiatives.
• Build playbooks to ensure distinctive and consistent messaging across channels.

4. Drive Cross-Functional Execution & Project Management

• Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.
• Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.

5. Optimize Engagement & Brand Impact

• Build structured frameworks to track initiative performance using relevant metrics.
• Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.

Qualifications & Skills

• Bachelor’s degree in Business, Marketing, Management, or a related field.
• 1–2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.
• Experience building programs from 0–1, launching initiatives, and scaling engagement programs.
• Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.
• Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.
• Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams.

Job Types: Full-time, Permanent

Pay: From ₹1,100,000.00 per month

Work Location: In person