The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.
Responsibilities:
- Utilize Adobe Analytics to track and analyze website and application performance metrics, user behavior, and conversion rates.
- Create custom reports and dashboards in Adobe Analytics and Tableau to visualize data and present actionable insights to stakeholders.
- Collaborate with marketing, product, and business teams to define key performance indicators (KPIs) and establish benchmarks for digital initiatives.
- Provide recommendations based on data insights to improve user experience, marketing campaigns, and overall digital strategy.
- Perform ad-hoc analysis and deep dives into data to uncover trends, patterns, and anomalies.
- Ensure data accuracy, integrity, and consistency by validating data sources and implementing data governance best practices.
- Strong knowledge of contribution, cohort, trend, and ranked analysis.
- Conduct cohort and attribution analysis by marketing channel, paid media, and campaigns.
- Stay informed about industry trends and best practices in web analytics, BI, and data visualization tools.
- Proficient in producing Analytics Commentary for business teams.
- Experience in the following Adobe Analytics components:
- Adobe Analytics Workspace
- SAINT / Rule Builder Classification
- Marketing Channel Setup
- Adobe Configuration Setup
- Experience with Adobe Customer Journey Analytics (CJA) is a strong plus.
Qualification & Requirements:
- Certified in Adobe Analytics – Business Practitioner or Customer Journey Analytics
- Proven experience in web analytics using Adobe Analytics (formerly Omniture) and proficiency in Adobe Reporting.
- Strong analytical skills with experience in BI tools such as Tableau.
- Ability to interpret complex data sets and communicate findings clearly to non-technical stakeholders.
- Bachelor’s degree in Computer Science, Business Analytics, Marketing, or a related field (preferred).
- Exposure to Adobe CJA reporting, connections, or schema setup is an added advantage.
About EClerx
eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience.
About EClerx Digital
eClerx Digital is the trusted partner of choice to many of the world’s largest global brands for creative production, e-commerce/web operations, and analytics and insights services. We help clients maximize the results of their digital activities across the customer journey. Global industry leaders partner with us to cost-effectively scale their digital activities by leveraging our highly skilled blended resource model.To know more about us, visit https://eclerx.com
eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.
