Associate Manager (TV - Buying & Planning)

Job Description

About The Media Ant: The Media Ant, a 13-year-old AdTech company, is revolutionizing the ad campaign execution process through a self-serve advertising platform, catering to both online and offline media. Winner of numerous startup awards, The Media Ant is used by over a million users annually. Role Overview: As an Associate Manager in the Media Buying Planning team, you will play a pivotal role in negotiating optimal rates with vendors, meticulous planning, strategic thinking ensuring flawless execution of media campaigns, and identifying new opportunities. This role requires a proactive approach in bridging the gap between clients and media vendors, achieving monthly targets, and evaluating program results for optimization. Experience : 1-2 Years Responsibilities: Campaign Planning and Strategy: Collaborate with the Account Management team to understand campaign objectives, target audience, and key messaging. Develop comprehensive Television plans aligned with overarching marketing goals. TV Plan Presentation Media Buying and Negotiation: Identify and negotiate with Television media vendors to secure the best rates and placements. Utilize negotiation skills to secure advantageous media deals while adhering to budget constraints. Develop strong relationships with Television media vendors to leverage future opportunities. Establish and maintain strong relationships with vendors to secure the best rates and add value to client campaigns. Campaign Execution and Management: End-to-end execution of Television media campaigns, ensuring adherence to timelines and quality standards. Create End campaign reports with all the data and insights Stay Updated on Industry Trends: Keep abreast of industry trends, emerging technologies, and best practices in Television media buying and advertising. Competition Tracking Analysis: Monitor industry trends, emerging technologies, and best practices in media buying and advertising. Must-Have: 1. High ownership and problem-solving skills 2. Working knowledge of MS Excel PowerPoint 3. Experience in Television Sales / Media buying. 4. Prior knowledge in Media Buying, especially for Television. Good to Have: 1. Excellent communication (Verbal Written). 2. Openness to feedback and willingness to take up additional responsibilities 3. Preference will be given to people from Ad Sales or Operations background