Associate, Growth

Key highlights

• Position

  : Associate, Growth

• Qualification preferred:

  2022 -2024 Graduates preferred

• Location:

  Gurgaon, in office

About Airblack:

Airblack is India’s largest alternate skilling platform, helping people become microentrepreneurs and creators. Our mission is to help the next 100 million people in the workforce get access to meaningful opportunities.

We currently operate in sectors such as beauty, fashion, nutrition, digital & home businesses, impacting over 1M learners every month. Our flagship school in the beauty space is India’s #1 Beauty Academy brand, with an alumni base of over 40,000 entrepreneurs in 300+ cities in India. Our apps consistently rank in top 10 education apps in India with 1M+ users and 40M+ minutes of learning content being consumed every month.

Airblack has raised over $11 million from marquee investors such as Elevation Capital, Info Edge Ventures, Michael & Susan Dell Foundation, Blume Founders Fund and Better Capital, and leading angels such as Vidit (Meesho), Kunal (CRED), Deepinder (Zomato), Harshit & Shashank (Razorpay) and so on.

One of our new products, Zudo, is now India’s fastest growing apps in the skilling / content space. Built with the mission of helping people get access to meaningful opportunities, it offers microcourses at Rs. 250 per month. Few numbers

• 150 days since launch
• 1M downloads / 500K MAU / growing 100% MoM
• High repeat rates & retention rates
• Over 50,000 businesses already launched in beauty / fashion / nutrition / digital sectors

Who are we looking for?

We are looking for a Growth Associate to support us to drive growth, identify new business opportunities, and scale business lines. We have multiple new high growth projects, each having the potential to transform the lives of millions of individuals. We seek a dynamic generalist responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness.

This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures. The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

• Campaign Optimization: Perform daily account management on Meta, check campaign performance, and adjust bids to enhance campaign efficiency. Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Executes end-to-end operations on GTM, leads CRM and revenue optimization initiatives
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goal

What makes you a suitable candidate?

• 1-3 years of experience
• We are looking for someone who can wear multiple hats and has a knack for problem solving.
• A bachelor's degree in any discipline is required from a Tier 1 college
• You are a marketing geek and can come up with creative ideas at scale.
• You are thoroughly data-driven in decision-making; with good excel skills. Experience in SQL is a bonus!
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

• Skilling with a difference: We are one of the very few education companies in India that have been able to do all the following things together: deliver outcomes, stay lean (under 50 people), raise funds in a down market from top investors, have an infinite runway, as well as lead a completely new whitespace. Get the opportunity to be the face of a new era in the education & skilling sector in a high-skin-in-the-game leadership role
• Experimentation & Build: We have a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building
• Thriving Market Opportunity: We are building in a whitespace with massive opportunity & headstart - India has 15 million people entering the workforce every year and less than half a million job. Your impact will help create a dent India’s future
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and so on