Associate Director of Admissions

Position Overview

Associate Director – Admissions

Key Responsibilities

Strategic Leadership

• Develop and execute annual admissions plans aligned with the university’s enrollment targets.
• Collaborate with senior leadership on market positioning, program visibility, and enrollment strategies.
• Drive innovation in admissions processes, digital campaigns, and applicant experience.
• Analyze market trends, competitor insights, and student data to guide decision-making.

Admissions Management

• Oversee the full admissions lifecycle — inquiry generation, application review, selection, offer issuance, and conversion.
• Ensure transparent, efficient, and student-centric admissions processes.
• Collaborate with academic departments to define selection criteria and admission guidelines.
• Maintain compliance with university policies, UGC norms, and accreditation standards.

Team Leadership

• Lead, mentor, and develop a high-performing team of admissions managers, counselors, and telecallers.
• Set clear KPIs and monitor team performance against enrollment goals.
• Foster a collaborative and high-energy work environment.

Data & Reporting

• Maintain and analyze admission dashboards and conversion metrics.
• Provide timely reports to management on performance, forecasts, and insights.
• Ensure accurate data management through CRM and admissions software tools.

Qualifications & Experience

• Master’s degree (preferably in Management, Marketing, Education, or related field).
• 12–18 years of progressive experience in university admissions, marketing, Outreach or student recruitment, with at least 5–7 years in a leadership role.
• Proven experience in meeting or exceeding enrollment targets in a competitive academic environment.
• Strong analytical, interpersonal, and communication skills.
• Proficiency in CRM tools, digital marketing platforms, and MS Office suite.

Key Competencies

• Strategic Planning & Execution
• Leadership & Team Management
• Data-driven Decision Making
• Relationship Building & Networking
• Excellent Verbal and Written Communication
• Student-Centric Approach
• Agility and Problem-Solving

Regards,

Srikanth

Srikanth.bs@vidyashilp.com

HR Team