Digital Performance Executive

Job Description

Position : Digital Performance Executive Department : Marketing & Communications Location : Vidyashilp University, Bengaluru Experience : 13 years (post undergraduate degree) Employment Type : Full-time About Vidyashilp University Vidyashilp University is a forward-thinking institution rooted in academic excellence and innovative practices. We are committed to nurturing talent, shaping ideas, and driving purposeful change across disciplines. Our marketing and outreach efforts aim to connect meaningfully with students, educators, and communities. Role Overview We are seeking a dynamic Digital Performance Executive who doesn’t just chase metrics but strives to find data-driven moments that connect meaningfully with audiences. You will be part of a creative team that runs high-impact campaigns to elevate the brand presence of Vidyashilp University. Key Responsibilities Monitor and analyze performance across digital platforms (Google, Meta, etc.) Create and manage dashboards for campaign insights and reporting Work with the creative and content teams to align performance data with campaign design Support digital campaign planning, execution, and A/B testing Optimize ad spends and audience targeting for better ROI Track KPIs such as CTR, conversion rate, engagement metrics, and more Present insights and recommendations to internal stakeholders What We’re Looking For Bachelor’s degree in Marketing, Business, Data Analytics, or related field 1–3 years of experience in digital performance or analytics roles Strong analytical mindset and proficiency with Excel/Google Sheets Familiarity with tools like Google Analytics, Meta Ads Manager, Google Ads, and Data Studio Ability to translate data into clear, visual narratives and strategic decisions Interest in creative campaign design and cross-functional collaboration Strong communication and problem-solving skills Why Join Us At Vidyashilp University, you’ll be part of a collaborative environment that values both data and creativity. You'll have opportunities to grow, experiment, and contribute to campaigns that matter.