Digital Performance Executive

Position

Location

Experience

Reporting to

Job Summary

Digital Performance Executive

Key Responsibilities

• Plan, launch, and optimize paid campaigns across

  Google Ads, Meta (Facebook/Instagram), LinkedIn

  , and other platforms.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, conversions).
• Manage daily campaign budgets, bids, and pacing.
• Track website and campaign performance using

  Google Analytics (GA4)

  ,

  Google Tag Manager

  , and other tools.
• Conduct A/B tests on creatives, landing pages, and ad copy to improve performance.
• Generate weekly/monthly performance reports and actionable insights.
• Collaborate with the design and content team for creatives and landing page optimization.
• Keep updated on digital marketing trends and platform updates to suggest new opportunities.

Required Skills & Qualifications

• 2+ years of hands-on experience in performance marketing.
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads.
• Proficiency in Google Analytics (preferably GA4), Google Tag Manager, and conversion tracking.
• Experience with A/B testing and campaign optimization techniques.
• Solid understanding of SEO and SEM strategies.
• Analytical mindset with the ability to interpret data into insights.
• Excellent verbal and written communication skills.

If you are interested to the work in University send updated resume to srikanth.bs@vidyashilp.com