Digital Performance Executive

As a Digital Strategy Manager at our company, you will be responsible for blending storytelling flair with sharp analytical thinking to drive performance and brand growth. Your role will involve leveraging your technical expertise and deep understanding of Gen Z psychology and content consumption habits to ensure that our strategies resonate with young, digital-native audiences. Your success will be measured by your ability to manage multi-channel campaigns, build social communities, and scale performance marketing efforts, particularly in education, edtech, consumer tech, e-commerce, or youth-focused brands. **Key Responsibilities:** - **Digital Performance & Campaign Leadership** - Plan, execute, and optimize paid performance campaigns across Google Search, Google Display Network, Meta Ads, and other digital platforms. - Monitor and improve ROI through continuous testing, targeting refinement, and creative optimization. - Integrate influencer marketing strategies into overall digital plans to enhance reach and credibility. - **Social Media Strategy & Community Growth** - Lead social media and influencer marketing initiatives to grow followers, engagement, and brand love. - Craft content strategies tailored for Gen Z and millennial audiences with platform-specific storytelling. - Leverage trends, formats, and cultural moments to make brand content highly shareable. - **SEO & Website Performance** - Own SEO strategy on-page, off-page, and technical improvements to boost rankings, traffic, and conversions. - Collaborate with content, design, and web development teams to ensure SEO alignment. - **Insights & Analytics** - Analyze audience behavior and content consumption patterns to inform campaign direction. - Prepare data-driven reports with actionable insights for continuous improvement. **Qualifications:** - Bachelors degree in Marketing, Digital Media, Communications, or related field. - 4+ years of experience in digital performance marketing, SEO strategy, and social media strategy. - Certification in Google Ads, Google Analytics, or Meta Ads will be an advantage. If you are interested in this opportunity, please send your updated resume to srikanth.bs@vidyashilp.com. Best regards, Srikanth B.S. HR Team Vidyashilp University,