Associate Director, Meta & SEO

Role & Level

Reporting to

Location

About The Function

About The Role

What Will You Be Doing

• Defining and leading the SEO and Meta strategy for India Domestic Flights, International Flights, and the GCC region including KSA.
• Strengthening and scaling technical SEO foundations: Core Web Vitals, structured data, crawl budgets, and site architecture.
• Overseeing and optimizing thousands of dynamic landing pages based on routes, airlines, cities, and seasonal trends.
• Shaping and optimizing Meta product feeds and building strategic partnerships with Meta platforms for improved ranking and visibility.
• Driving performance and discoverability across key Meta platforms like Skyscanner, Wego, and Google Flights.
• Delivering sustainable growth in organic sessions, bookings, and revenue across both Google and Meta ecosystems.
• Collaborating with senior stakeholders in Product, Engineering, Content, and International teams to build scalable growth enablers.
• Building, mentoring, and inspiring a high-performing team of SEO analysts and content strategists.
  

Qualification & Experience

• MBA with 10+ years of progressive experience in SEO, with proven success in scaling SEO and Meta strategies for large-scale B2C platforms, ideally within the travel or e-commerce industry.
• Deep expertise in technical SEO, content strategy, and Meta flight optimization, with a strong understanding of industry best practices.
• Hands-on experience working with leading Meta platforms such as Skyscanner, Wego, and Google Flights Search (GFS) is highly desirable.
• Advanced proficiency in analytics and SEO tools including GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and business intelligence platforms.
  

Key Success Factors For The Role

• Deep understanding of search behavior - both organic and meta across diverse geographies and user segments, with the ability to scale performance and acquisition across owned platforms and aggregator channels.
• Strong data-driven decision-making with a clear focus on driving measurable business impact, while combining strategic vision with a hands-on approach to execution.
• Highly collaborative mindset with a strong inclination toward innovation and experimentation.