Associate Director, Meta & SEO

The role of Associate Director, Meta & SEO at MakeMyTrip involves leading the SEO and Meta channel strategy for the GCC and Flights business. Your primary responsibility will be to drive organic growth and performance marketing at scale by crafting and executing data-led acquisition strategies across India and GCC markets. This includes focusing on high-intent traffic, sustainable revenue, and digital visibility to enhance MakeMyTrip's presence on Google Search and optimize performance on key meta platforms like Skyscanner, Wego, and Google Flights. You will work collaboratively across functions to ensure seamless user journeys, expand market share, and solidify MakeMyTrip's leadership position in the category. Your role will encompass defining and leading SEO and Meta strategies for India Domestic Flights, International Flights, and the GCC region, while also overseeing technical SEO foundations, landing page optimization, and Meta product feeds. To succeed in this role, you should have an MBA with 10+ years of progressive experience in SEO, ideally within the travel or e-commerce industry. Deep expertise in technical SEO, content strategy, and Meta flight optimization is essential, as well as hands-on experience with Meta platforms like Skyscanner, Wego, and Google Flights Search. Proficiency in analytics tools such as GA4, GSC, Ahrefs, SEMrush, and business intelligence platforms is also required. Key success factors for this role include a deep understanding of search behavior, strong data-driven decision-making abilities, and a collaborative mindset focused on innovation and experimentation. You will collaborate with senior stakeholders in Product, Engineering, Content, and International teams to drive sustainable growth in organic sessions, bookings, and revenue. Additionally, you will build and mentor a high-performing team of SEO analysts and content strategists to support the achievement of strategic objectives.,