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10.0 - 14.0 years

0 Lacs

haryana

On-site

The role of Associate Director, Meta & SEO at MakeMyTrip involves leading the SEO and Meta channel strategy for the GCC and Flights business. Your primary responsibility will be to drive organic growth and performance marketing at scale by crafting and executing data-led acquisition strategies across India and GCC markets. This includes focusing on high-intent traffic, sustainable revenue, and digital visibility to enhance MakeMyTrip's presence on Google Search and optimize performance on key meta platforms like Skyscanner, Wego, and Google Flights. You will work collaboratively across functions to ensure seamless user journeys, expand market share, and solidify MakeMyTrip's leadership position in the category. Your role will encompass defining and leading SEO and Meta strategies for India Domestic Flights, International Flights, and the GCC region, while also overseeing technical SEO foundations, landing page optimization, and Meta product feeds. To succeed in this role, you should have an MBA with 10+ years of progressive experience in SEO, ideally within the travel or e-commerce industry. Deep expertise in technical SEO, content strategy, and Meta flight optimization is essential, as well as hands-on experience with Meta platforms like Skyscanner, Wego, and Google Flights Search. Proficiency in analytics tools such as GA4, GSC, Ahrefs, SEMrush, and business intelligence platforms is also required. Key success factors for this role include a deep understanding of search behavior, strong data-driven decision-making abilities, and a collaborative mindset focused on innovation and experimentation. You will collaborate with senior stakeholders in Product, Engineering, Content, and International teams to drive sustainable growth in organic sessions, bookings, and revenue. Additionally, you will build and mentor a high-performing team of SEO analysts and content strategists to support the achievement of strategic objectives.,

Posted 5 days ago

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3.0 - 7.0 years

0 Lacs

chennai, tamil nadu

On-site

As a Growth Marketer at Astra, you will play a crucial role in taking our cybersecurity products, including DAST, API Security, and Cloud Security Scanner, to the next level through organic channels. Your main focus will be on driving organic growth for these products, enhancing product launches, and creating compelling narratives to increase user sign-ups. You will have the opportunity to work closely with the growth team to launch new products, build product awareness, and engage with users across various platforms. Your responsibilities will include: - Driving organic growth for DAST, API & Cloud products, with a key focus on increasing user sign-ups through organic channels. - Collaborating with the growth team to co-own product launches and drive the organic motion from initial launches to customer stories. - Crafting engaging product storytelling and creating use cases across social, email, and community platforms. - Establishing consistent product awareness through high-quality social content, use-case videos, referral strategies, and collaborations with micro-influencers. - Developing email drips to encourage trial sign-ups and product usage, especially for products that are currently under-marketed. - Working with the development team to launch free tools or lead-generation projects and explore listings on major cloud platforms and compliance platforms. - Organizing webinars, events, and topical moments to generate interest and convert curiosity into users within the community. Your success in this role will be measured by: - Organic sign-ups for DAST, API Security Platform, and Cloud Security Scanner. - Marketing Qualified Leads (MQLs) from Organic Social and new channels, with a focus on exploring and scaling these avenues. - Enhancing product discovery and go-to-market execution for products that are currently under-marketed. - Increasing top-of-funnel reach and engagement through organic efforts such as social media, email campaigns, and community engagement. To excel in this role, you should have experience in launching products with limited budgets, a focus on outcomes, a knack for turning ideas into traction, and a passion for storytelling. While a background in cybersecurity is beneficial, it is not a requirement. Additionally, if you have previous experience in launching products on platforms like Product Hunt or have built growth through innovative strategies like microtools and influencer collaborations, it would be considered a bonus. Joining Astra as a Growth Marketer means you will have the opportunity to drive the organic growth of powerful yet under-marketed products, making them impossible to ignore in the market. Additionally, you will enjoy benefits such as health insurance coverage for you and your spouse, the chance to immerse yourself in the dynamic world of cybersecurity, and exciting workcations in locations like Chikmagalur, Goa, and Jim Corbett. If you have a proven track record of growing products organically, launching innovative products, and are passionate about making a difference, we encourage you to apply for this role and showcase your expertise.,

Posted 1 week ago

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4.0 - 8.0 years

0 Lacs

chennai, tamil nadu

On-site

As a Business Development & Outreach Specialist, you will leverage your 4 to 6 years of experience in sales, outreach, marketing, or market research to drive business growth. You should possess a bachelor's or master's degree in marketing and have a solid understanding of CRM tools such as HubSpot, Salesforce, or Zoho. Your exposure to SaaS, B2B/B2C tech, and cloud platforms will be beneficial in this role. Your responsibilities will include actively seeking new business opportunities and building a robust sales pipeline. You will be proficient in cold calling, follow-ups, and lead management to nurture conversations from initial contact to final agreement. Utilizing your knowledge of SEO, Google Ads, paid campaigns, or AI tools, you will accelerate the sales funnel process. Staying abreast of industry trends in SaaS and Cloud technology as well as monitoring competitor movements will be essential. You will collaborate with the marketing team to contribute to messaging, positioning, and go-to-market campaigns. Additionally, you will drive organic growth through strategic email outreach, content input, and insights from social media platforms. Overall, the role of Business Development & Outreach Specialist requires a proactive approach to identifying and pursuing business opportunities, leveraging various tools and techniques to maximize sales effectiveness and contribute to the company's growth.,

Posted 2 weeks ago

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3.0 - 7.0 years

0 Lacs

karnataka

On-site

As a Growth Marketer for a D2C Personal Care brand based out of Bengaluru, your primary responsibility will be to develop and implement a comprehensive growth strategy. This involves creating and executing a full-funnel approach to drive customer acquisition, retention, and lifetime value through various channels. By analyzing market trends and customer behavior, you will identify new growth opportunities, optimize conversion rates, and enhance the overall customer experience. Collaboration with the executive team is essential to align growth objectives with broader business goals. Your role will also involve leading paid advertising efforts on platforms like Google Ads, Meta Ads, and other digital ad platforms. You will be responsible for managing performance marketing activities, optimizing for Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and overall growth. This includes strategically managing budgets, conducting A/B testing, and refining campaigns to maximize the efficiency of paid media efforts. Additionally, working closely with the creative team is vital to develop high-converting ad creatives and explore new formats for improved engagement. Furthermore, you will drive creative strategy and campaign execution by developing strategies that resonate with the target audience and reflect the brand's unique identity. Collaboration with content, design, and branding teams is crucial to produce data-driven ad creatives that ensure consistency across campaigns while optimizing for conversion. Continuous testing of new creative concepts, messaging, and formats will be necessary to stay relevant and engaging in a competitive market landscape. In terms of organic growth, you will be responsible for executing SEO strategies to drive long-term organic growth. This includes focusing on technical SEO, content optimization, and keyword strategy. Collaboration with content teams to create high-quality, search-optimized content aligned with key growth goals is essential. Monitoring and enhancing organic rankings, organic traffic, and domain authority through on-page and off-page SEO techniques are key aspects of this role. Additionally, you will oversee influencer marketing campaigns and strategic partnerships to expand brand reach and increase visibility. Building and managing influencer campaigns that resonate with the brand's values, as well as identifying strategic brand collaborations, are integral to enhancing customer acquisition. Monitoring the effectiveness of partnerships and influencer campaigns by tracking metrics like engagement, reach, and conversions will be part of your responsibilities. Your role will also involve leading Conversion Rate Optimization (CRO) efforts to enhance on-site performance, improve user experience, and increase conversion rates across key touchpoints such as the website and landing pages. A/B testing on product pages, checkout flows, and user interfaces will help identify opportunities for improving conversion metrics. Implementing iterative changes based on data insights to refine the user journey and optimize for both first-time and repeat purchases will be crucial. Furthermore, you will develop and execute comprehensive email marketing, SMS, and push notification strategies aimed at improving customer retention and maximizing lifetime value. By using customer data to segment audiences, delivering personalized campaigns to boost engagement and reduce churn, you will design loyalty programs, referral initiatives, and retention campaigns to foster customer loyalty. Your role will also involve data analytics and performance reporting, where you will continuously monitor key performance indicators (KPIs) across all growth channels. By utilizing data insights to refine strategies and drive performance improvements, you will provide detailed growth reports and analysis to the executive team, offering actionable insights and recommendations based on data trends. Tools like Google Analytics, Facebook Ads Manager, and SEO platforms will be used to optimize campaigns and measure success. Qualifications: - Proven track record in scaling D2C brands through paid advertising, SEO, and creative growth strategies of 3+ years. - Thrive in a fast-paced, growth-driven environment with a hustle mindset. - Highly analytical, data-driven, and capable of taking full ownership of growth channels. - Deep understanding of D2C growth mechanics and enthusiasm to lead impactful campaigns.,

Posted 2 weeks ago

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0.0 - 3.0 years

3 - 4 Lacs

Bengaluru

Work from Office

Experience: 6months to 3 years of experience Location: Bangalore, HSR Layout Work Type: On-site Working Days: 6 days per week Week Off: Sunday Roles & Responsibilities: * Lead Generation & Sales Strategy: Develop and implement targeted offline sales initiatives, including organizing dental camps, building corporate partnerships, and spearheading community engagement activities to drive new patient leads and expand our customer base. *Client Acquisition & Relationship Management: Build and maintain relationships with local businesses, schools, and community organizations to secure partnerships and promote Dezys services. Ensure effective follow-up and conversion of leads into active patients. *Event Planning & Execution: Coordinate and execute dental health events, free consultations, and promotional campaigns designed to raise awareness and attract new patients. *Sales Growth: Develop and execute sales strategies aimed at increasing lead generation, improving conversion rates, and meeting monthly and quarterly business growth targets. *Target Achievement: Drive towards and exceed performance goals through effective lead conversion, sales activities, and relationship management. *Sales Reporting & Analytics: Track and report on sales performance, lead-generation efforts, and patient conversion. Provide regular feedback to the leadership team on campaign effectiveness and growth opportunities. *Market Expansion: Identify new business opportunities in local markets, including strategic partnerships and untapped communities, to support sustainable growth. Brand Promotion: Represent Dezy professionally at various events, ensuring brand consistency and highlighting the value of our dental services to potential patients. Requirements: *Educational Background: Bachelors degree in business, marketing, or a related field. Additional certifications in sales or marketing are a plus. Experience: Proven experience in sales and business development, ideally within the healthcare, dental, or service industry. Experience in lead generation, relationship management, and driving growth is highly valued. *Sales Expertise: Strong background in sales strategy, lead generation, and client acquisition. Track record of achieving sales targets and driving business growth. *Communication Skills: Excellent verbal and written communication skills with the ability to engage and influence diverse audiences. *Networking & Relationship Building: Ability to build and maintain relationships with key community stakeholders, businesses, and clients, fostering trust and long-term partnerships. *Goal-Oriented & Results-Driven: Strong focus on achieving measurable sales targets and growth objectives. Ability to work independently and as part of a team to exceed expectations. *Organized & Self-Motivated: Strong organizational skills and the ability to manage multiple projects simultaneously, ensuring high standards of execution.

Posted 2 weeks ago

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2.0 - 4.0 years

4 - 5 Lacs

Chennai, Bengaluru

Work from Office

Role Summary We're seeking a resourceful and tech-savvy Growth Engineer Assistant to help streamline content workflows, data tasks, outreach efforts, and digital growth initiatives. If you love juggling diverse platformsfrom Excel sheets to AI tools to LinkedIn outreachthis role puts you at the center of execution and experimentation. Responsibilities Presentation & Document Management Assist with structuring and editing PowerPoint presentations and reports Maintain and organize Excel sheets for data tracking, lead lists, and performance metrics YouTube & Social Media Support Upload and optimize YouTube content (titles, tags, thumbnails, descriptions) Monitor engagement metrics and prepare performance summaries Coordinate with content creators or editors when needed Outreach & Lead Generation Use LinkedIn Sales Navigator to identify and engage prospective leads Craft outreach messages and follow-up sequences Track and report on campaign effectiveness Digital Marketing & Tool Support Assist in analysing current company projects for performance using google analytics, AI tools, Lookerstudio and Google trends, etc. Stay updated with AI tools and recommend ways to automate repetitive tasks Help integrate marketing tools into workflows (Claude, Canva, ChatGPT, etc.) Skills & Qualifications Excellent Communication skills Proficiency in PowerPoint and Excel (google slides and sheets) Familiarity with LinkedIn Sales Navigator and basic outreach Knowledge of YouTube SEO and channel management Comfort using AI and productivity tools like ChatGPT, Canva, etc. Highly organised, quick learner, and proactive communicator Location: Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

Posted 3 weeks ago

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2.0 - 4.0 years

4 - 5 Lacs

Mumbai, Delhi / NCR, Bengaluru

Work from Office

A leading digital agency based out of Toronto; Canada is looking for an SEO leader/ organic growth hacking expert. The successful candidate will have the opportunity to work with over 150+ clients in 20 different industry verticals and guide the Execution Specialists in delivering stellar growth for their accounts. The position is remote and the successful candidate can be located anywhere in India. The compensation will be based on competitive local standards. Please DO NOT apply if you do not have experience managing campaigns in USA and Canada. Prior agency experience is a must. The work hours will be 9 am to 5 pm Toronto time ( 6 pm to 2 am India time approx) Majority of our team members are remote and based out of different cities in India. Role: - Responsibilities Develop and execute successful SEO strategies for your client portfolio Identify key SEO KPIs based on clients business objectives Perform large scale keyword research regularly in coordination with client business objectives to optimize existing content and uncover new opportunities Work with content teams to guide existing content optimizations and new content creation Review technical SEO issues and recommend fixes Collaborate with web developers for implementation of SEO recommendations Direct off-page optimization projects (e.g. link-building) Collect data and report on traffic, rankings and other identified KPIs Communicate to clients, team, and management about strategy/project development, timelines, and results Work with social media and PPC teams to optimize campaigns Keep abreast of SEO and digital marketing latest trends and best practices Requirements 6+ years of experience as SEO Manager or similar role 2+ year of experience in a client facing role Knowledge of standard and current SEO best practices for both onsite and offsite factors Knowledge of HTML, CSS, JavaScript Experience with SEO reporting Role Summary We're seeking a resourceful and tech-savvy Growth Engineer Assistant to help streamline content workflows, data tasks, outreach efforts, and digital growth initiatives. If you love juggling diverse platforms from Excel sheets to AI tools to LinkedIn outreachthis role puts you at the center of execution and experimentation. Responsibilities Presentation & Document Management Assist with structuring and editing PowerPoint presentations and reports Maintain and organize Excel sheets for data tracking, lead lists, and performance metrics YouTube & Social Media Support Upload and optimize YouTube content (titles, tags, thumbnails, descriptions) Monitor engagement metrics and prepare performance summaries Coordinate with content creators or editors when needed Outreach & Lead Generation Use LinkedIn Sales Navigator to identify and engage prospective leads Craft outreach messages and follow-up sequences Track and report on campaign effectiveness Digital Marketing & Tool Support Assist in analysing current company projects for performance using google analytics, AI tools, Lookerstudio and Google trends, etc. Stay updated with AI tools and recommend ways to automate repetitive tasks Help integrate marketing tools into workflows (Claude, Canva, ChatGPT, etc.) Skills & Qualifications Excellent Communication skills Proficiency in PowerPoint and Excel (google slides and sheets) Familiarity with LinkedIn Sales Navigator and basic outreach Knowledge of YouTube SEO and channel management Comfort using AI and productivity tools like ChatGPT, Canva, etc. Highly organised, quick learner, and proactive communicator Bonus Traits Graphic design or video editing familiarity Understanding of funnel metrics and conversion trackin Location - Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, Remote (comfortable working b/w 9 AM to 5 PM EST (Mon-Fri) 6 PM TO 2 AM IST)

Posted 3 weeks ago

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2.0 - 6.0 years

10 - 20 Lacs

Bengaluru

Work from Office

Job Application Link: https://app.fabrichq.ai/jobs/a2f9ac2b-2743-4a0a-a770-5c19f3b38e4c Skydo is seeking an Organic Marketing Lead to join their Growth team. The ideal candidate will build and scale key growth channels like SEO, community, and social media while analyzing campaign effectiveness. This role requires strong problem-solving skills, customer empathy, and the ability to establish relationships with customers and industry stakeholders. Key Responsibilities Build and scale key growth channels like SEO, community, and social media Research industry best practices in GTM through secondary sources and primary interviews Create value-adding content and execute campaigns based on deep understanding of target audience Analyze and track campaigns to establish channel-wise effectiveness and optimize the marketing funnel Build relationships and partnerships with customers, industry bodies, and relevant communities Skills & Requirements Must Have Skills Organic marketing channels (SEO, community or social media) Content strategy and creation Marketing analytics and funnel optimization Customer research and audience understanding GTM (Go-to-Market) strategy Relationship building with stakeholders

Posted 4 weeks ago

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3.0 - 7.0 years

0 Lacs

haryana

On-site

You are a dynamic and driven marketer who excels in creativity, strategy, and execution. In the role of Process Lead / Assistant Manager - Brand & Marketing, you will play a pivotal role in shaping the brand narrative, executing memorable campaigns, and establishing organic growth engines. If you have a passion for crafting sharp copies, generating viral-worthy content ideas, and bringing brand stories to life, then this position is tailored for you. Your responsibilities will include: Copywriting & Content Development: - Crafting impactful ad copies, emailers, website content, social media posts, and marketing scripts. - Developing creative scripts for video ads, branded content, and influencer-led pieces. - Transforming brand messaging into compelling narratives across various platforms. Brand & Campaign Management: - Conceptualizing, planning, and executing 360 brand campaigns to enhance awareness, engagement, and growth. - Collaborating with internal teams, designers, video editors, and external agencies for seamless campaign delivery. - Monitoring campaign performance to derive insights for future enhancements. Social Media & Content Strategy: - Managing the social media calendar to ensure content alignment with brand tonality and business objectives. - Identifying trends, engaging with communities, and maintaining a consistent brand presence across platforms. - Supervising the creation of short-form video content for platforms like Instagram Reels, YouTube Shorts, etc. Creative & Visual Communication: - Working closely with graphic designers to ensure visuals complement the messaging effectively. - Demonstrating a keen eye for design, layout, and maintaining brand consistency across all collaterals. Organic Growth & Brand Building: - Developing and expanding organic acquisition channels such as content marketing, social media, UGC campaigns, and influencer engagement. - Exploring partnerships, community-led initiatives, and growth strategies to enhance brand salience efficiently. What We're Seeking: - 2-6 years of experience in brand marketing, content creation, or campaign management. - Exceptional copywriting abilities with a profound understanding of storytelling and consumer psychology. - Proven track record in executing integrated brand campaigns, covering the entire journey from concept to implementation. - Strong grasp of social media trends, video content formats, and performance marketing. - Basic knowledge of graphic design and video content workflows. - Ability to collaborate with cross-functional teams and manage multiple projects concurrently. - Growth-oriented mindset with a passion for experimentation, creativity, and proactive approach.,

Posted 1 month ago

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2.0 - 5.0 years

42 - 84 Lacs

Mumbai

Work from Office

Responsibilities: * Develop growth strategies * Analyze market trends & customer insights * Collaborate with cross-functional teams * Measure & optimize campaigns * Lead organic marketing initiatives

Posted 1 month ago

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