Head of SEO and Organic Growth

Role Summary

The Head of SEO & Organic Growth will own SEO end-to-end with full accountability for outcomes. This role involves setting strategy, building scalable execution systems, leading teams/agencies, and driving measurable growth in qualified organic traffic, leads, and pipeline.

Key Responsibilities

• Own SEO strategy and annual roadmap aligned with business growth targets
  
• Lead

  Technical SEO

  : crawlability, indexation, site architecture, internal linking, structured data, Core Web Vitals
• Lead

  Content SEO

  : topic strategy, keyword mapping, content briefs, editorial standards, refresh & pruning plans
• Design and govern scalable page programs for large websites (templates, quality gates, safe indexation)
  
• Drive authority growth through digital PR, partnerships, and link quality governance
  
• Build and manage SEO operating systems including dashboards, reporting, forecasting, and prioritization
  
• Collaborate with content, design, and engineering teams to implement SEO improvements
  
• Hire, mentor, and manage SEO team members and external agencies with strong accountability
  

Experience & Background Required

• 5+ years of SEO experience with at least 3 years in a leadership role
  
• Proven experience scaling organic growth for large websites (1,000+ pages)
  
• Strong technical SEO expertise and experience working with engineering teams
  
• Strong content SEO leadership and performance-driven editorial systems
  
• Ability to build scalable, repeatable SEO execution frameworks
  
• Deep understanding of ethical SEO aligned with Google Search Essentials
  

Skills & Tools

• Google Search Console, GA4
  
• Ahrefs / SEMrush
  
• Screaming Frog / Sitebulb
  
• Strong analytics, reporting, forecasting, and executive communication
  

Success Measures

• Growth in non-branded organic traffic and keyword rankings
  
• Increase in qualified organic leads and pipeline contribution
  
• Improved technical health, crawl efficiency, and index coverage
  
• Scalable, high-quality content engine with reduced content decay
  
• Independent and mature SEO operating system