Growth & Content Performance Analyst - DaaS Division - Mumbai

2 - 5 years

10 - 20 Lacs

Posted:1 day ago| Platform: Naukri logo

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Full Time

Job Description

Job Title: -

About the role

Were looking for a Content Insights + Data + Organic Growth content is performing, finds whats working or not working, and turns that into clear growth ideas. You will support the strategists and writers with data, insights, and experiments that help their content grow faster.

Key Responsibilities:

1. Content Performance Tracking

  • Track daily/weekly content performance for all clients
  • Analyse reach, engagement, retention, watch time, saves, and overall growth
  • Build simple dashboards so teams can see what’s happening quickly

2. Insights & Recommendations

  • Turn data into clear insights for strategists and writers
  • Spot patterns — what type of content works, what doesn’t, which formats/platforms are giving growth
  • Suggest ideas to improve content performance

3. Growth Experiments

  • Run small experiments across formats, timings, platforms, and hooks
  • Test ideas fast and share learnings• Help teams adopt what’s working and drop what’s not

4. Platform Understanding

  • Stay updated with how Instagram, YouTube, LinkedIn, X, etc., are evolving
  • Understand what drives organic growth on each platform
  • Identify new trends early and share with the team

5. Client Account Support

  • Work with multiple accounts across DAAS
  • Give weekly insights and growth suggestions
  • Keep track of client-wise growth patterns

6. Data Management

  • Build clean reports
  • Maintain performance history
  • Present growth insights to management when needed

Who will do well here

  • Someone who understands content deeply
  • Loves seeing numbers, patterns, and trends
  • Has worked on organic content growth or content analytics
  • Works fast and experiments faster
  • Clear thinker, strong communicator

You’re a great fit if you:

  • Have 2–5 years of experience in organic content growth, data analysis, performance marketing (organic), or social analytics.
  • Understand how and why content performs — attention, retention, hooks, pacing, topics, trends, distribution, and audience behavior.
  • Have hands-on experience analyzing IG, YouTube, and LinkedIn dashboards or using tools like Creator Studio, TubeBuddy, VidIQ, etc.
  • Are analytical but creative — you can read numbers, but you can also read content.
  • Move fast, learn fast, and iterate fast — speed + learning agility is a must.
  • Bring a growth mindset and a lean, experiment-driven approach to solving problems.
  • Can manage multiple accounts and thrive in a creator-driven, fast-paced environment.

Why this role matters:

  • This is the engine behind our clients’ growth.
  • You’ll be the one spotting patterns, unlocking insights, and giving direction that fuels:

- Stronger content

- Faster growth

- Better strategy

- Higher retention and engagement

- Smart, data-backed decisions You’ll directly influence how brands, founders, and leaders grow on social media — through data, creativity, and speed.

Why you’ll love this role:

  • Work at the heart of decision-making for top creators and brands.
  • Blend creativity with analytics — the best of both worlds.
  • See real results from your insights in real time.
  • Be part of a lean, ambitious, high-growth team in the creator ecosystem

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