Seo Manager

Role Overview

SEO Manager

strategic + execution-focused

Key Responsibilities

1. SEO Strategy & Roadmap

• Develop and execute

  result-driven SEO strategies

  for companys Accounting, CRM, and AI products.
• Conduct

  comprehensive SEO audits

  (technical, on-page, off-page, and content) to identify gaps and opportunities.
• Build a

  12-month SEO roadmap

  with measurable goals (traffic, keyword rankings, leads, conversions).

2. Technical SEO & Site Health

• Manage site architecture, crawlability, indexation, and structured data implementation.
• Work with developers to ensure SEO best practices in

  website speed, mobile optimization, Core Web Vitals, schema markup, and URL structures

  .
• Monitor and resolve

  technical SEO issues

  using tools like GSC, Screaming Frog, SEMrush, Ahrefs.

3. Content SEO & Growth

• Collaborate with the content marketing team to create

  keyword-driven content strategies

  (blogs, landing pages, case studies, product pages, pillar/cluster content).
• Conduct

  keyword research

  targeting high-intent SaaS keywords across US, UK, Canada, and Australia.
• Optimize

  existing pages for rankings, CTR, and conversions

  .
• Build

  topic authority

  through structured content clusters for Accounting, CRM, and SaaS-related themes.

4. Link Building & Authority Growth

• Develop a structured

  white-hat link-building strategy

  (guest posting, PR mentions, resource link insertions, influencer collaborations).
• Build strong

  backlink profiles

  in SaaS, CRM, Fintech, and Accounting niches.
• Leverage

  digital PR and SaaS directories/listings

  for authority growth.

5. Performance Tracking & Reporting

• Track, measure, and report SEO performance using

  GA4, GSC, SEMrush, Ahrefs, Looker Studio dashboards

  .
• Drive insights into actionable recommendations.
• Present

  monthly and quarterly SEO performance reports

  aligned to

  business KPIs (SQLs, MQLs, CAC impact)

  .

Key Requirements

• Education:

  Bachelor’s degree in Marketing, Business, IT, or related field (Master’s preferred).

• Experience:

  5–8 years of SEO experience (minimum 3+ years in SaaS SEO with B2B focus).
• Must carry prior work experience in

  target geographies

  like, USA, Canada, UK, and Australia.
• Proven record of

  scaling organic traffic and revenue

  in SaaS/CRM/Accounting industries.
• Strong expertise in:

• On-page SEO

  (meta optimization, content structure, internal linking, semantic SEO).

• Technical SEO

  (schema, site architecture, Core Web Vitals, crawl management).

• Off-page SEO

  (authoritative link building, SaaS partnerships, PR-driven backlinks).
• Advanced proficiency in

  SEO tools

  (Ahrefs, SEMrush, Screaming Frog, GSC, GA4, Surfer SEO, Clearscope, etc.).
• Solid understanding of

  SaaS buyer journey, product-led growth, and content funnels

  .
• Ability to

  collaborate cross-functionally

  with marketing, product, and development teams.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
  

KPIs & Success Metrics

• Organic traffic growth

  (MoM, QoQ).

• Top 50 keyword rankings

  across US, UK, Canada, Australia for Accounting & CRM software.

• Organic lead generation (MQLs & SQLs)

  .

• Backlink quality & domain authority growth

  .

• Technical SEO health score

  improvement (90%+ benchmark).

• Content-to-conversion ratio

  from organic traffic.