Associate Director , Marketing

Merck Sharp & Dohme (MSD)

10 - 12 years

12 - 14 Lacs

mumbai

Posted:1 day ago| Platform:

Apply

Skills Required

digital marketing project management marketing strategy team management direct marketing business development market research sales brand management strategic planning marketing product management marketing communication atl media planning btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Plan and achieve marketing goals including profitability and sales targets for the existing brands/ portfolio on a monthly basis through regular monitoring of the market trends, planning the short and long terms strategies and driving initiatives to support the plan.
Development of strategic plans and operational marketing plan for all products in the vaccines franchise to provide a scientific, medical and commercial basis.
Project Management: Identify and drive critical project that generate exponential growths
Competitive intelligence - Monitor, analyze, and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plan to meet changing markets and competitive conditions.
Ensure program implementation for existing brands and monitor implementation within the allocated budget.
Build business cases and ensure approval of identified opportunities with new product launch.
Conduct ongoing business and financial review of business development opportunities.
Identify and develop list of external opportunities and analyze potential targets via active internal and external scouting activities.
Optimize cross-functional support needed to ensure effective communication and implementation of BD objectives.
Responsible for alliance management with strategic partner to achieve business goals.
Development of consumer activation strategy and driving execution through social media.
CFT collaboration to build and drive HCP advocacy strategy
Responsible for portfolio P&L

More Jobs at Merck Sharp & Dohme (MSD)

Manager, Cybersecurity Engineering Cloud and App Security

Hyderabad

7 - 12 yrs

INR 9 - 14 Lacs

Manager, Data Platform & Products - Data Engineering

Hyderabad

3 - 8 yrs

INR 5 - 10 Lacs

Senior Manager, MDM Technical Specialist

Hyderabad

7 - 12 yrs

INR 9 - 14 Lacs

Senior Manager, Network Automation Senior Developer

Hyderabad

7 - 12 yrs

INR 9 - 14 Lacs

Manager, Data Platform & Products - Data Engineering

Hyderabad

5 - 10 yrs

INR 7 - 12 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.