Associate Director Brand Marketing - International Brands

Overview

We are seeking a highly motivated and experienced Associate Director - Brand Marketing to lead the brand strategy and marketing execution for a portfolio of our premium InternationalFashion and Lifestyle Brands within Myntras growing offline retail channel. This role requires a leader with a strong strategic foundation, exceptional creative judgment,and proven experience managing world-class brands in a fast-paced retail environment.

The ideal candidate will bridge the gap between global brand ethos and local market execution,driving foot traffic and sales across our physical store network.

Key Roles & Responsibilities

• The Associate Director will be accountable for brand equity, campaign innovation, and seamless execution across all offline marketing touchpoints: Brand Strategy & Custodianship: Serve as the primary custodian of brand strategy and innovation for the assigned portfolio (Mango, Nautica, Next, etc)
• Drive ideation and ensure flawless execution of brand activities, meticulously aligning all campaigns with global brand guidelines and local market needs under the guidance of the Brand Head
• Consumer Insights & Campaign Concept: Collaborate closely with the internal research team to derive deep consumer insights specific to the offline retail shopper
• Leverage these insights to develop pioneering, commercially viable marketing campaign concepts for physical stores and regional media
• Brand Health & Performance: Monitor brand health and key retail business metrics (e
• g, foot traffic, retail conversion rates, store-level revenue) to proactively identify andaddress potential threats to current brand positioning and performance
• Agency Management: Act as the key Client SPOC (Single Point of Contact) for all Creative, Media, and Activation agencies
• Build and nurture effective relationships, ensuring best-in-class deliverables while optimizing operational and budgetary efficiencies
• Integrated Campaign Execution (Offline Focus): Oversee the strategic development and production of all ATL/BTL campaigns with a heavy focus on high-impact retail activation (In-Store Visuals, OOH, Local Tie-ups)
• Manage this process with both external agencies and in-house teams
• Media Briefing & Evaluation: Develop comprehensive media briefs (for OOH, Print, Radio, In-Store Digital Screens, etc), clearly outlining campaign objectives, target demographics, media routes, and budget
• Liaise with media partners to ensure effective execution and post-campaign evaluation against measurable goals
• Project & Timeline Management: Own and manage intricate campaign timelines and material release schedules (including POS/VM elements) in alignment with seasonal launch requirements, ensuring seamless and timely store-level implementation
• Cross-Functional Leadership: Serve as the central point of contact for marketing campaigns, collaborating cross-functionally with the Retail Operations, Visual Merchandising, E-commerce, and Inventory teams to develop end-to-end campaign solutions and extensions.

Qualifications & Experience

Experience & Education:

• 10 to 12 years of progressive post-MBA marketing experience in leadership roles, demonstrating maturity and strategic depth
• Industry Expertise (Essential): Experience in premium consumer goods industries, with a strong preference for fashion, apparel, or international lifestyle brands with a substantial retail footprint
• Track Record: Proven ability to launch successful, high-visibility multichannel campaigns with a clear understanding of driving measurable results in physical retail
• Skill Set: Demonstrated creativity with a proven ability to innovate and think strategically
• Must possess strong analytical skills and champion a data-driven approach to decision-making
• Preferred Experience: Prior experience in the consumer internet/e-commerce industry or in a role that integrated online-to-offline (O2O) strategy is highly desirable.