Associate Director Brand Marketing - International Brands

Role Overview: As an Associate Director - Brand Marketing at Myntra, you will lead the brand strategy and marketing execution for a portfolio of premium International Fashion and Lifestyle Brands within the growing offline retail channel. You will be responsible for bridging the gap between global brand ethos and local market execution, driving foot traffic and sales across the physical store network. Key Responsibilities: - Serve as the primary custodian of brand strategy and innovation for the assigned portfolio (Mango, Nautica, Next, etc.) - Collaborate closely with the internal research team to derive deep consumer insights specific to the offline retail shopper - Monitor brand health and key retail business metrics to address potential threats to current brand positioning and performance - Act as the key Client SPOC for all Creative, Media, and Activation agencies - Oversee the strategic development and production of all ATL/BTL campaigns with a focus on high-impact retail activation - Develop comprehensive media briefs and liaise with media partners to ensure effective execution - Own and manage intricate campaign timelines and material release schedules in alignment with seasonal launch requirements - Collaborate cross-functionally with various teams to develop end-to-end campaign solutions and extensions Qualifications Required: - 10 to 12 years of progressive post-MBA marketing experience in leadership roles - Experience in premium consumer goods industries, preferably in fashion, apparel, or international lifestyle brands with a substantial retail footprint - Proven ability to launch successful multichannel campaigns and drive measurable results in physical retail - Demonstrated creativity, innovation, strategic thinking, and strong analytical skills - Prior experience in the consumer internet/e-commerce industry or in a role that integrated online-to-offline (O2O) strategy is highly desirable.,