Associate Director Business Development

About Dentsu International India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle,

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

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Role Overview

We are looking for a high-impact Associate Director of Business Development to lead our new business acquisition strategy for the Western Region. In this role, you will be the face of Sokrati, responsible for identifying, pitching, and closing high-value partnerships with marquee brands.

You will specifically target growth-oriented businesses in the D2C, Fashion E-commerce, Automobile, and BFSI sectors. You should possess a deep understanding of the digital marketing landscape and have a proven track record of selling complex agency solutions to C-suite stakeholders.

Key Responsibilities

New Business Acquisition

* Own the end-to-end sales cycle for the Western region, from prospecting to closure.

* Identify and secure mandates from top-tier brands in D2C, Fashion, Auto, and BFSI sectors.

* Achieve and exceed quarterly and annual revenue targets through aggressive hunting and consultative selling.

Strategic Pitching & Solutioning

* Lead pitch presentations, responding to RFPs with tailored digital strategies that showcase Sokrati’s expertise in performance marketing and analytics.

* Collaborate with internal strategy, media planning, and creative teams to build compelling, data-backed proposals.

* Translate complex client business challenges into actionable digital marketing solutions (SEO, SEM, Social, Programmatic, and Analytics).

Market Intelligence & Networking

* Build and maintain strong relationships with CMOs, Marketing Heads, and Brand Managers in the West India market.

* Stay ahead of industry trends, specifically how performance marketing impacts the P&L of D2C and Fintech businesses.

* Represent Sokrati at industry events, conferences, and networking forums to build a robust pipeline.

Who are we looking for?

Experience & Expertise

* Experience: 4-8 years of experience in sales or business development, with at least 3 years in a digital agency, ad-tech, or media sales environment.

* Sector Knowledge: Proven network and success specifically within the D2C, Fashion E-commerce, or BFSI sectors in Western India.

* Digital Fluency: Strong grasp of the digital ecosystem (Google Ads, Meta, Programmatic, GA4, Martech stacks) and the ability to discuss ROAS, CAC, and LTV with confidence.