Associate Director- Account Management (Influencer Marketing)

About the Role:

Associate Director – Account Management

The ideal candidate will oversee a team of Account Managers and Executives, ensuring seamless campaign execution, high client satisfaction, and consistent revenue growth within the influencer marketing ecosystem.

Key Responsibilities:

1. Client Leadership & Relationship Management

• Act as the senior point of contact for top-tier clients, overseeing their influencer marketing campaigns end-to-end.
• Build and maintain long-term strategic relationships with key brands and decision-makers.
• Understand client objectives, challenges, and brand vision to deliver tailored influencer strategies.
• Conduct quarterly business reviews, presenting insights, campaign performance, and new opportunities.
• Ensure top-notch client servicing, proactive communication, and quick issue resolution.

2. Business Strategy & Growth

• Own revenue and profitability targets across assigned client clusters.
• Identify opportunities for account expansion, up-selling, and cross-selling of services.
• Collaborate with the Business Development team to support new pitches and business proposals.
• Analyze business performance data to optimize processes and improve campaign ROI.

3. Team Leadership & Management

• Lead, mentor, and guide a team of Account Managers and Executives, ensuring high performance and productivity.
• Define clear goals, KPIs, and growth plans for the account management team.
• Oversee workload allocation, workflow prioritization, and delivery quality across all accounts.
• Foster a culture of collaboration, ownership, and accountability within the team.

4. Cross-Functional Collaboration

• Work closely with

  Planning & Strategy, Pricing, Campaign Management, and Creator Relations

  teams to ensure cohesive and timely campaign execution.
• Bridge communication between internal teams and clients, ensuring alignment on timelines, deliverables, and creative expectations.
• Identify bottlenecks and establish solutions to improve efficiency and coordination.

5. Strategic Planning & Insights

• Provide strategic direction on influencer selection, campaign narratives, and creative storytelling.
• Stay updated on influencer trends, digital content formats, and social media algorithms.
• Share industry insights and best practices with clients to position the agency as a strategic partner.
• Review campaign reports to extract actionable insights and optimize future strategies.